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C

Coupang CPNG · USD

Consumer Discretionary · US listing · 🇺🇸 United States

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16.42

+0.80%

Close of 9 Nov 2026, in USD

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About Coupang

From its filings with the US Securities and Exchange Commission

SEC filings

Coupang is based in Seattle, Washington and is incorporated in Delaware. Its shares trade on NYSE under the ticker CPNG. The SEC classifies its business as retail-catalog & mail-order houses. In the fiscal year to 31 December 2025, it reported revenue of $34.53bn and net income of $208.0m. At that date it held total assets of $17.79bn and shareholders' equity of $4.62bn.

In its own words

Coupang is a technology and Fortune 150 company listed on the New York Stock Exchange that provides retail, restaurant delivery, video streaming, and fintech services to customers under brands that include Coupang, Eats, Play, Rocket Now, and Farfetch. We serve millions of customers in over 190 countries and territories around the world.

We have organized our operations into two segments: Product Commerce and Developing Offerings. These segments reflect the way we evaluate our business performance and manage operations. Information on our segments is included in Part II, Item 7 “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Overview — Segment Information.” Financial information for our segments is included in Note 3 — “Segment Reporting” to the consolidated financial statements included in Part II, Item 8 of this Form 10-K.

We are committed to building a one-of-a-kind service for our customers designed to provide them with the best selection, savings, and service. Our approach focuses on controlling the entire end-to-end experience – from technology and automation to fulfillment and logistics – so we can continually raise the bar for what customers expect.

Quoted from its 10-K, filed 26 Feb 2026. Read the filing on SEC.gov ↗

Company facts

Sector
Consumer Discretionary
Industry
Internet & Direct Marketing Retail
Employees
108,000
Website
coupang.com ↗
Head office
720 OLIVE WAY, SEATTLE, WA, 98101
Incorporated in
DE
Classification
Retail-Catalog & Mail-Order Houses
Filer status
Large accelerated filer

Leadership

Pay as last reported

  • Mr. Bom KimChairman of the Board, Chief Executive Officer, since 2010$2.1m
  • Mr. Gaurav AnandChief Financial Officer$10.3m
  • Mr. Harold RogersChief Administrative Officer, General Counsel$5.3m
  • Mr. Neil MehtaLead Independent Director$352,495
  • Mr. Jason ChildIndependent Director$324,980
  • Mr. Pedro FranceschiIndependent Director$309,985
  • Ms. Asha SharmaIndependent Director$304,053
  • Mr. Benjamin SunIndependent Director$332,503
  • Ms. Ambereen ToubassyIndependent Director$312,480

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
22
Environment
1
Social
26
Governance
38
Carbon reduction policy
No
Human rights policy
Yes

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Coupang Inc is a leading e-commerce company in South Korea, with a strong market presence and brand recognition.
  • The company offers a wide range of products and services, providing convenience and choice to its customers.
  • Coupang has developed a robust logistics infrastructure, enabling fast and reliable delivery of orders.
  • The company enjoys high customer satisfaction due to its efficient customer service and user-friendly interface.

Weaknesses

  • Coupang heavily relies on its logistics network, which can be vulnerable to disruptions or inefficiencies.
  • The company faces intense competition in the e-commerce industry, both from established players and emerging startups.
  • Coupang's international expansion is relatively limited, with a focus mainly on the South Korean market.
  • The company may face challenges in maintaining profitability due to high marketing and operational costs.

Opportunities

  • Coupang has the opportunity to expand its presence in international markets and tap into the growing demand for cross-border e-commerce.
  • The company can leverage its existing customer base and brand reputation to diversify into new product categories or expand its services.
  • The increasing popularity of mobile shopping presents an opportunity for Coupang to enhance its mobile app and cater to the changing consumer behavior.
  • Coupang can explore partnerships or acquisitions to strengthen its position in the e-commerce industry and gain access to new technologies or markets.

Threats

  • Coupang faces the risk of regulatory changes or compliance issues, which could impact its operations or increase costs.
  • The e-commerce industry is characterized by rapid technological advancements, and Coupang must continuously innovate to stay competitive.
  • Economic downturns or fluctuations in consumer spending can negatively impact Coupang's business performance.
  • Coupang's reliance on third-party suppliers and service providers exposes it to potential disruptions in the supply chain.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
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