64.49
+3.27%
Close of 9 Nov 2026, in USD
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About Vita Coco Company
From its filings with the US Securities and Exchange Commission
Vita Coco Company is based in New York, New York and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker COCO. The SEC classifies its business as beverages. In the fiscal year to 31 December 2025, it reported revenue of $609.8m and net income of $71.3m. At that date it held total assets of $461.2m and shareholders' equity of $331.5m.
The Vita Coco Company pioneered packaged coconut water in 2004 and we have extended our business into other categories. Our mission is to deliver great tasting, natural and nutritious products that we believe are better for consumers and better for the world. We are one of the largest brands globally in the coconut and other plant waters category, and a large supplier of Private Label coconut water.
Our branded portfolio is led by our Vita Coco brand, which is the leader in the coconut water category in the United States, and also includes coconut oil, juice, and milk offerings. Our portfolio also includes PWR LIFT, a protein-infused fitness drink. We previously offered Runa, a plant-based energy drink inspired by the guayusa plant native to Ecuador, which we ceased selling in December 2023 and impaired all remaining assets in September 2025, and Ever & Ever, a sustainably packaged water, which we ceased producing in 2024. We supply Private Label products to key retailers in both the coconut water and coconut oil categories.
We source our coconut water from a diversified global network of approximately 16 factories across six countries, supported by thousands of coconut farmers. As we do not own any of these factories, our supply chain is an asset-light model designed to better react to changes in the market or consumer preferences. We also work with co-packers across three countries to support local packaging and repacking of our products and to better service our customers’ needs.
Quoted from its 10-K, filed 18 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Staples
- Industry
- Beverages
- Listed since
- 21 Oct 2021
- Employees
- 336
- Website
- vitacoco.com ↗
- Head office
- 111 5TH AVENUE, NEW YORK, NY, 10003
- Incorporated in
- DE
- Classification
- Beverages
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Michael KirbanExecutive Chairman of the Board, Co-Founder, since 2004$3.6m
- Mr. Martin RoperChief Executive Officer, Director, since 2019$3.6m
- Mr. Corey BakerChief Financial Officer$1.2m
- Mr. Jonathan BurthChief Operating Officer$1.2m
- Ms. Jane PriorChief Marketing Officer
- Mr. Charles van EsChief Sales Officer$1.2m
- Mr. Eric MelloulNon-Executive Lead Independent Director$143,130
- Mr. Ira LiranCo-Founder, Director, since 2006$133,111
- Ms. Aishetu DozieNon-Executive Independent Director$148,141
- Mr. John LeahyNon-Executive Independent Director$148,141
- Ms. Jane MorreauNon-Executive Independent Director$173,193
- Mr. Kenneth SadowskyNon-Executive Independent Director$145,636
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 20
- Environment
- 5
- Social
- 17
- Governance
- 38
- Women in the workforce
- 47%
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Vita Coco Company Inc has several strengths that contribute to its success. First and foremost, the company has a strong brand image and reputation in the market. It is known for producing high-quality and natural coconut water products. The company also benefits from its wide distribution network, allowing it to reach a large customer base.
- Another strength of Vita Coco is its innovative product line. The company continuously introduces new flavors and variants of coconut water, catering to changing consumer preferences. This helps Vita Coco stay ahead of the competition and maintain customer loyalty.
- Furthermore, Vita Coco has established strong relationships with coconut farmers and suppliers, ensuring a consistent and reliable supply chain. This enables the company to maintain product quality and meet customer demand.
Weaknesses
- While Vita Coco has many strengths, it also faces certain weaknesses that need to be addressed. One of the weaknesses is its relatively high price compared to competitors in the coconut water market. This may limit its appeal to price-sensitive consumers who are looking for more affordable options.
- Additionally, Vita Coco has limited brand recognition in some international markets. Expanding its presence globally and increasing brand awareness could help the company tap into new customer segments and drive growth.
Opportunities
- Vita Coco Company Inc has several opportunities that it can capitalize on to further enhance its business. One significant opportunity is the growing health-conscious trend among consumers. Coconut water is perceived as a healthier alternative to sugary beverages, and Vita Coco can leverage this trend to expand its customer base.
- Furthermore, the company can explore new distribution channels, such as online retail, to reach a wider audience and increase sales. Expanding into emerging markets with a rising demand for coconut water, such as Asia and Latin America, also presents a promising opportunity for Vita Coco.
Threats
- Despite its strengths and opportunities, Vita Coco Company Inc faces certain threats that may impact its growth and profitability. One of the threats is the intense competition in the coconut water industry. Numerous competitors offer similar products, making it essential for Vita Coco to differentiate itself through marketing strategies and product innovation.
- Another threat is the potential for supply chain disruptions, such as adverse weather conditions affecting coconut production. Vita Coco needs to monitor and manage these risks to ensure a stable supply of coconuts for its products.
- Additionally, changes in consumer preferences or the introduction of new beverage alternatives could pose a threat to Vita Coco's market position. The company must stay attuned to consumer trends and adapt its product offerings accordingly to remain competitive.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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