3,091.00
+6.55%
Close of 9 Nov 2026, in ILA
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About Cellcom Israel
Its shares trade on Tel Aviv under the ticker CEL.TA. It has been listed since 6 February 2007. In the fiscal year to 31 December 2025, it reported revenue of ILS 4.24bn and net income of ILS 564.0m. At that date it held total assets of ILS 6.50bn and shareholders' equity of ILS 2.83bn.
Cellcom Israel Ltd. engages in the provision of cellular communications services. The firm offers fixed-line services. The firm operates in two segments: Cellular and Fixed-line. The cellular segment includes the cellular communications services, end user cellular equipment and supplemental services. The fixed-line segment includes landline and long distance telephony services, Internet infrastructure and connectivity services, television services, end user fixed-line equipment and supplemental services. The firm provides a range of cellular services through its second generation (2G), third generation (3G) and fourth generation (4G) network. The firm's services include basic cellular telephony services, text and multimedia messaging, advanced cellular content and data services, and other value-added services. The company also offers international roaming services, a range of handsets from various manufacturers, and repair services on most handsets it offers.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Communication Services
- Industry
- Wireless Telecommunication Services
- Listed since
- 6 Feb 2007
- Employees
- 3,265
- Website
- cellcom.co.il ↗
Leadership
Pay as last reported
- Mr. Yuval ChoenChairman of the Board, since 2024
- Mr. Daniel SapirChief Executive Officer$5.1m
- Mr. Gadi AttiasChief Financial OfficerILS 2.2m
- Mr. Nadav AmsalemChief Executive Officer of Golan$2.5m
- Mr. Victor MalkaChief Information Officer
- Mr. Larisa CohenVice President, General Counsel & Regulation$2.4m
- Mr. Teimuraz RomashviliVice President - Sales and International Activity$2.4m
- Mr. Dafna BarVice President of Marketing
- Ms. Ami ShtramerVice President - Human Resources
- Mr. Eli AdadiVice President - Retail$3.2m
- Ms. Bosmat FeuerVice President - Private Sector
- Mr. Avraham GrinmanVice President - Engineering
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 16
- Environment
- 4
- Social
- 8
- Governance
- 36
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Cellcom Israel Ltd is a prominent telecommunications company in Israel with a strong market presence and a wide range of services. It serves millions of customers across the country, making it a significant player in the industry.
- Cellcom Israel offers a comprehensive range of telecommunications services, including mobile and fixed-line telephony, internet connectivity, and television services. This diverse portfolio allows the company to cater to the varying needs of its customers and generate revenue from different sources.
- The company possesses a robust network infrastructure, including a widespread fiber-optic network and advanced technology systems. This allows Cellcom Israel to deliver high-speed and reliable connectivity, enhancing customer satisfaction and attracting more subscribers.
Weaknesses
- Cellcom Israel operates in a highly competitive telecommunication market, with numerous competitors offering similar services. This intense competition puts pressure on the company to constantly innovate, invest in marketing campaigns, and maintain competitive pricing strategies to retain and attract customers.
- Although Cellcom Israel is gradually diversifying its services, a significant portion of its revenue still relies on traditional telephony services. With the growing shift towards internet-based communication options, the company faces the challenge of adapting to the changing market demands and reducing its dependence on traditional services.
- Operating in the telecommunication industry comes with stringent regulatory requirements and compliance obligations. Cellcom Israel needs to invest resources in ensuring adherence to these regulations, which adds complexity to its operations and may impede its ability to swiftly implement new strategies or services.
Opportunities
- The increasing reliance on data-intensive applications such as video streaming, cloud services, and Internet of Things (IoT) devices presents an opportunity for Cellcom Israel to capitalize on the growing demand for data services. By expanding its data network infrastructure and offering attractive data packages, the company can tap into this potential revenue stream.
- As technology advances, there is a growing market for digital services such as cybersecurity, smart home solutions, and cloud storage. Cellcom Israel can leverage its existing customer base and expertise in the telecommunications sector to expand into these digital service offerings, creating new revenue streams and enhancing its competitive position.
- Forming strategic partnerships with content providers, technology companies, or even other telecommunications players can offer Cellcom Israel access to new markets, resources, and innovative services. Collaborations can enable the company to offer unique packages or bundles that differentiate it from competitors and attract more customers.
Threats
- The telecommunication industry is prone to price wars, with competitors engaging in aggressive pricing strategies to gain market share. This may lead to erosion of Cellcom Israel's profitability and necessitate budget cuts or compromises in service quality to remain competitive.
- Technological advancements in the telecommunication sector occur at a fast pace, posing a threat to Cellcom Israel's business model. Failure to adapt quickly to emerging technologies, such as 5G, could result in the company losing its competitive edge and market share to more technologically advanced competitors.
- Fluctuations in the economy and unstable market conditions can impact Cellcom Israel's performance. Economic downturns may lead to reduced customer spending on telecommunication services, affecting the company's revenue and profitability.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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