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Meliuz CASH3.SA · BRL

Communication Services · B3 · 🇧🇷 Brazil

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4.18

+3.98%

Close of 9 Nov 2026, in BRL

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About Meliuz

Its shares trade on B3 under the ticker CASH3.SA. It has been listed since 5 November 2020. In the fiscal year to 31 December 2025, it reported revenue of BRL 460.2m and a net loss of BRL 621,000. At that date it held total assets of BRL 633.9m and shareholders' equity of BRL 511.5m.

Méliuz SA provides discount coupons of online stores. The company is headquartered in Belo Horizonte, Minas Gerais. The company went IPO on 2020-11-05. Through the digital platform, the Firm offers free discount coupons from over 800 partners, including Brazilian online stores, as well as companies engaged in tourism, leisure, education, transportation, insurance, gastronomy and other services. Meliuz provides also financial services such as credit cards, issued in partnership with BancoPan SA, and cashback programs, returning part of an amount spent on purchases directly into consumers’ bank accounts. The Company’s platform consists of a portal/website, a mobile application and an extension plugin for Chrome and Firefox browsers.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Communication Services
Industry
Interactive Media & Services
Listed since
5 Nov 2020
Employees
470
Website
meliuz.com.br ↗

Leadership

Pay as last reported

  • Mr. Israel SalmenChairman of the Board of Directors, since 2020
  • Mr. Gabriel LouresChief Executive Officer, Chief Growth, Strategy and New Business Officer, Member of the Executive Board, Board Member, since 2022
  • Mr. Tulio BragaVice Chairman of the Board, Chief Operating Officer, Member of the Executive Board, since 2022
  • Mrs. Michelle MeirellesChief Financial Officer, Member of the Executive Board
  • Mr. Andre Amaral RibeiroChief Product, Technology and Data Officer, Member of the Executive Board, Board Member, since 2024
  • Mr. Marcio PennaInvestor Relations and Corporate Governance Officer, Member of the Executive Board
  • Ms. Dunia MouraoChief Legal Officer, Member of the Executive Board
  • Mr. Mauro RojasChief Platform Officer, Member of the Executive Board
  • Mr. Matheus FerreiraBoard Member
  • Mr. Tiago AlmeidaIndependent Member of the Board of Directors
  • Ms. Roberta AntunesIndependent Member of the Board of Directors
  • Mr. Guilherme BandeiraIndependent Member of the Board of Directors

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
30
Environment
10
Social
53
Governance
25
Carbon reduction policy
No
Human rights policy
Yes

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Meliuz SA has a strong brand presence in the market, which gives them a competitive advantage. The company has a wide range of partnerships with well-known brands, providing customers with a diverse selection of offers and deals. Additionally, Meliuz SA has a user-friendly and intuitive platform, making it easy for customers to navigate and access discounts efficiently.
  • Furthermore, Meliuz SA has a robust customer loyalty program, offering cashback rewards and incentives, which helps in customer retention and drives repeat business. The company also has a solid and experienced management team, which has contributed to its consistent growth and success in the industry.
  • One of the weaknesses of Meliuz SA is its dependence on partnerships with external brands. Any negative changes in the relationships with these partners or the ending of partnerships could potentially impact the company's ability to offer attractive deals to its customers. Additionally, Meliuz SA may face challenges in differentiating itself from competitors in a saturated market.
  • Moreover, the company heavily relies on digital platforms for its business operations. Any significant disruptions or technical issues could lead to a loss in customer trust and affect the overall user experience.
  • Meliuz SA has opportunities to expand its customer base by tapping into new markets or customer segments. The increasing trend of online shopping and the growing e-commerce industry provide a favorable environment for the company's growth. Additionally, strategic partnerships with emerging or niche brands can help further diversify the range of offers and attract new customers.
  • Moreover, Meliuz SA can explore expanding its services beyond cashback rewards, such as offering additional value-added benefits or personalized recommendations to enhance the customer experience and drive engagement.
  • The main threat for Meliuz SA is increased competition from both existing and new entrants in the market. Competitors may attempt to replicate the company's successful business model, reducing its market share. Additionally, economic downturns or changes in consumer behavior could impact customer spending, affecting the overall demand for discount platforms.
  • Furthermore, evolving regulations or data privacy concerns may impose additional compliance requirements on Meliuz SA, increasing operational costs and potentially disrupting its business processes.

Weaknesses

  • One of the weaknesses of Meliuz SA is its dependence on partnerships with external brands. Any negative changes in the relationships with these partners or the ending of partnerships could potentially impact the company's ability to offer attractive deals to its customers. Additionally, Meliuz SA may face challenges in differentiating itself from competitors in a saturated market.
  • Moreover, the company heavily relies on digital platforms for its business operations. Any significant disruptions or technical issues could lead to a loss in customer trust and affect the overall user experience.
  • Meliuz SA has opportunities to expand its customer base by tapping into new markets or customer segments. The increasing trend of online shopping and the growing e-commerce industry provide a favorable environment for the company's growth. Additionally, strategic partnerships with emerging or niche brands can help further diversify the range of offers and attract new customers.
  • Moreover, Meliuz SA can explore expanding its services beyond cashback rewards, such as offering additional value-added benefits or personalized recommendations to enhance the customer experience and drive engagement.
  • The main threat for Meliuz SA is increased competition from both existing and new entrants in the market. Competitors may attempt to replicate the company's successful business model, reducing its market share. Additionally, economic downturns or changes in consumer behavior could impact customer spending, affecting the overall demand for discount platforms.
  • Furthermore, evolving regulations or data privacy concerns may impose additional compliance requirements on Meliuz SA, increasing operational costs and potentially disrupting its business processes.

Opportunities

  • Meliuz SA has opportunities to expand its customer base by tapping into new markets or customer segments. The increasing trend of online shopping and the growing e-commerce industry provide a favorable environment for the company's growth. Additionally, strategic partnerships with emerging or niche brands can help further diversify the range of offers and attract new customers.
  • Moreover, Meliuz SA can explore expanding its services beyond cashback rewards, such as offering additional value-added benefits or personalized recommendations to enhance the customer experience and drive engagement.
  • The main threat for Meliuz SA is increased competition from both existing and new entrants in the market. Competitors may attempt to replicate the company's successful business model, reducing its market share. Additionally, economic downturns or changes in consumer behavior could impact customer spending, affecting the overall demand for discount platforms.
  • Furthermore, evolving regulations or data privacy concerns may impose additional compliance requirements on Meliuz SA, increasing operational costs and potentially disrupting its business processes.

Threats

  • The main threat for Meliuz SA is increased competition from both existing and new entrants in the market. Competitors may attempt to replicate the company's successful business model, reducing its market share. Additionally, economic downturns or changes in consumer behavior could impact customer spending, affecting the overall demand for discount platforms.
  • Furthermore, evolving regulations or data privacy concerns may impose additional compliance requirements on Meliuz SA, increasing operational costs and potentially disrupting its business processes.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
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