58.46
+0.58%
Close of 9 Nov 2026, in USD
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About Maplebear
From its filings with the US Securities and Exchange Commission
Maplebear is based in San Francisco, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker CART. The SEC classifies its business as business services, nec. In the fiscal year to 31 December 2025, it reported revenue of $3.74bn and net income of $447.0m. At that date it held total assets of $3.69bn and shareholders' equity of $2.52bn.
Instacart is the leading technology and enablement partner for the grocery industry — helping consumers save time, retailers run their businesses online and in-store, and connect brands with customers. Since our founding, Instacart has powered more than 1.6 billion orders.
We built Instacart to serve the entire grocery ecosystem. The key pillars of our technology are Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads. Our solutions are underpinned by a shared foundation of technology, infrastructure, data insights, and fulfillment that leverages our scale and expertise specific to the grocery category. Supporting all of this is AI, which helps us build smarter products, better tools, and more accurate insights across our solutions. Our technology solutions are better together. Our technology and data insights drive efficiencies for retailers, customers, brands, and shoppers.
Through Instacart Marketplace, we help retailers serve their customers’ needs as to how and where they want to shop by supporting a wide array of fulfillment options, shopping occasions, and categories. We help customers find their favorite products, provide an innovative ad offering that inspires people to try new brands, connect customers to our dedicated shopper community, and help retailers and customers build deeper relationships.
Quoted from its 10-K, filed 26 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Staples
- Industry
- Consumer Staples Distribution & Retail
- Listed since
- 19 Sept 2023
- Employees
- 3,600
- Website
- instacart.com ↗
- Head office
- 50 BEALE STREET, SUITE 600, SAN FRANCISCO, CA, 94105
- Incorporated in
- DE
- Classification
- Services-Business Services, NEC
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Ms. Fidji SimoNon-Executive Chairman of the Board, since 2025$47.8m
- Mr. Chris RogersPresident, Chief Executive Officer, Director, since 2022
- Ms. Emily ReuterChief Financial Officer, Treasurer$10.6m
- Mr. Morgan FongGeneral Counsel, Secretary$7.4m
- Mr. Daniel DankerChief Product Officer
- Ms. Lily SarafanLead Independent Director$304,024
- Mr. Josh SilvermanDirector
- Ms. Victoria DolanIndependent Director$528,394
- Mr. Ravi GuptaIndependent Director$284,931
- Ms. Mary LaughtonIndependent Director$435,480
- Ms. Meredith LevienIndependent Director$290,617
- Mr. Michael MoritzIndependent Director$291,524
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 34
- Environment
- 2
- Social
- 28
- Governance
- 74
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Instacart operates a grocery delivery service in the United States and Canada.
- The company employs 3600 staff members to support its delivery operations.
- Customers can pay using debit cards, credit cards, and mobile payment options.
Weaknesses
- The business relies heavily on personal shoppers for order fulfillment and delivery.
- Delivery times vary from one hour to five days in advance.
- The company is based in San Francisco, which may limit local reach.
Opportunities
- Instacart can expand its grocery pick-up service to more participating retailers.
- The platform allows customers to order groceries via a convenient mobile app.
- Payment flexibility includes EBT cards, attracting a broader customer base segment.
Threats
- Competition from other delivery companies could reduce Instacart's market share in the US.
- Changes in consumer spending habits might affect grocery delivery demand volumes.
- Operational costs for personal shoppers could increase, impacting overall profitability margins.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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