13.48
+0.97%
Close of 9 Nov 2026, in USD
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About Cars.com
From its filings with the US Securities and Exchange Commission
Cars.com is based in Chicago, Illinois and is incorporated in Delaware. Its shares trade on NYSE under the ticker CARS. The SEC classifies its business as computer processing & data preparation. In the fiscal year to 31 December 2025, it reported revenue of $723.2m and net income of $20.1m. At that date it held total assets of $1.06bn and shareholders' equity of $472.5m.
Our premier automotive marketplace, Cars.com, empowers shoppers with the data, resources and digital tools they need to make informed buying decisions and seamlessly connect with automotive retailers. We also equip dealerships and OEMs with innovative solutions and data-driven intelligence to better reach and influence our 26 million average monthly shoppers. Not only does our marketplace drive ready-to-buy customers to the dealership, we believe our interconnected ecosystem of products also allows dealerships to operate more efficiently by facilitating a faster and easier car buying and selling experience.
The strength of our products and solutions has attracted approximately 19,500 franchise and independent dealer customers across the U.S. and Canada to our platform. Approximately 80% of our dealer customers subscribe to either the Cars.com marketplace or the marketplace and additional interconnected solutions, with our remaining customers subscribing to standalone digital website solutions. In addition, substantially all OEMs selling vehicles in the U.S. and Canada do business with us today.
Quoted from its 10-K, filed 26 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Communication Services
- Industry
- Interactive Media & Services
- Listed since
- 18 May 2017
- Employees
- 1,700
- Website
- cars.com ↗
- Head office
- 300 S. RIVERSIDE PLAZA, CHICAGO, IL, 60606
- Incorporated in
- DE
- Classification
- Services-Computer Processing & Data Preparation
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Scott ForbesIndependent Chairman of the Board$350,007
- Mr. T. Alex VetterChief Executive Officer, Director, since 2017$9.5m
- Ms. Sonia JainChief Financial Officer$3.2m
- Mr. Matthew CrawfordChief Product and Innovation Officer$1.3m
- Ms. Lisa GosselinChief Commercial Officer
- Ms. Angelique MarksChief Legal Officer and Corporate Secretary$1.5m
- Ms. Jerri DevardIndependent Director$255,017
- Ms. Jill GreenthalIndependent Director$285,017
- Mr. Thomas HaleIndependent Director$255,017
- Mr. Michael KellyIndependent Director$255,017
- Mr. Donald McgovernIndependent Director$275,017
- Mr. Greg RevelleIndependent Director$255,017
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 67
- Environment
- 41
- Social
- 87
- Governance
- 74
- Direct emissions (scope 1)
- 54.77 t
- Energy emissions (scope 2)
- 543.25 t
- Women in the workforce
- 44%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Cars.com Inc boasts a significant market presence as a leading online marketplace for buying and selling new and used vehicles. Its well-established brand and large user base provide a strong competitive advantage.
- The platform offers a wide range of vehicle options, from various manufacturers and models to different price ranges and conditions. This diversity attracts a larger customer base and provides more choices for potential buyers.
- Cars.com Inc's website features an intuitive and user-friendly interface, making it easy for users to search, compare, and find the vehicles they are looking for. This ease of use enhances the overall user experience.
Weaknesses
- Cars.com Inc heavily relies on advertising revenue as its primary source of income. This overdependence on advertisements poses a risk, especially in times of economic downturns or changes in advertising trends.
- Although Cars.com Inc serves customers across the United States, its geographical presence is exclusive to the US market. This limitation prevents the company from capturing potential customers from other regions.
Opportunities
- The increasing usage of mobile devices presents an opportunity for Cars.com Inc to optimize its platform for mobile users. Developing a user-friendly mobile application could enhance convenience and attract a larger mobile audience.
- With the ongoing shift towards online shopping, including vehicle purchases, Cars.com Inc can capitalize on the trend by further improving its online buying options, such as offering virtual test drives or streamlined purchase processes.
Threats
- Cars.com Inc faces significant competition from established automotive brands, as well as other online marketplaces. The presence of well-known competitors with strong resources and marketing capabilities poses a threat to the company's market share.
- Fluctuations in the economy can significantly affect the automotive industry, including the demand for vehicles. Economic downturns or instability may lead to reduced consumer spending on vehicles, impacting Cars.com Inc's revenue and growth prospects.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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