0.63
-6.67%
Close of 6 Nov 2026, in SGD
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About Creative Technology
Its shares trade on SGX under the ticker C76.SI. It has been listed since 4 August 1992. In the fiscal year to 30 June 2026, it reported revenue of $60.9m and a net loss of $586,000. At that date it held total assets of $72.1m and shareholders' equity of $48.1m.
Creative Technology Ltd. engages in the design, manufacture, and distribution of digitised sound and video boards, computers and related multimedia, and personal digital entertainment products. The company employs 4,900 full-time employees The firm offers audio solutions, wireless speakers, earphone products and portable media devices. Its products include sound blaster, gaming headsets, speakers, Web cameras and headphones. Its product offerings include Sound BlasterAxx audio enhancement devices and solutions, Creative D5xm Signature Series of modular Bluetooth wireless speakers, Aurvana premium headsets, Sound Blaster wireless gaming headsets, and cross-platform Sound Blaster Recon3D for Xbox 360, Playstation 3, Personal Computer (PC) or Mac. The company offers Sound Blaster E3, Aurvana In-ear2 Plus, Creative Hitz WP380, Creative Senz3D and Sound BlasterX AlphaPad, among others. Its products and solutions are marketed to consumers and system integrators through a distribution network that includes traditional marketing channels, original equipment manufacturers and the Internet. The company has regional business units in the United States, Europe and Asia.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Information Technology
- Industry
- Technology Hardware, Storage & Peripherals
- Listed since
- 4 Aug 1992
- Employees
- 4,900
- Website
- in.creative.com ↗
Leadership
Pay as last reported
- Dr. Jok Tin TanExecutive Chairman of the Board, Interim Chief Executive Officer, since 2024
- Mr. Kai Wa NgNon-Executive Independent Vice Chairman of the Board$60,000
- Mr. Keh Long NgChief Financial Officer, Company Secretary
- Mr. Li Ern SimVice President of Sales and Marketing, Executive Director, since 2023$27,500
- Ms. Su Fang LaiNon-Executive Independent Director
- Mr. Jew Tim LimNon-Executive Independent Director
- Mr. Kee TanNon-Executive Independent Director
- Mr. Yeo Yong BoonNon-Executive Independent Director$60,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Creative Technology Ltd has a strong brand presence in the consumer electronics market, known for their innovative and high-quality products. Their sound cards and audio solutions are renowned in the industry.
- The company has a diversified product portfolio, including gaming headsets, speakers, and peripherals, catering to various customer segments. This diversification reduces their reliance on any single product category.
- Creative Technology Ltd has a robust distribution network, with a strong international presence. They have partnerships with leading retailers and e-commerce platforms, ensuring wide product availability.
Weaknesses
- The company faces intense competition in the consumer electronics market from major players like Apple, Sony, and Samsung. This competitive landscape puts pressure on Creative Technology Ltd to continuously innovate and differentiate their products.
- Their product development cycle can be relatively slow compared to some competitors, impacting their ability to respond quickly to changing market trends and consumer preferences.
- Creative Technology Ltd has faced challenges in expanding their market share beyond the audio solutions category. Their attempts to enter new markets, such as smartphones, have not been as successful as anticipated.
Opportunities
- The increasing demand for audio and video content consumption presents an opportunity for Creative Technology Ltd to capitalize on their expertise in sound technology and expand into the booming streaming and content creation markets.
- The rising popularity of gaming, especially eSports, creates an opportunity for the company to further develop and market gaming headsets and accessories.
- With growing disposable incomes in emerging markets, there is potential for increased sales of Creative Technology Ltd's products in these regions.
Threats
- Rapid technological advancements and changing consumer preferences pose a threat to Creative Technology Ltd. They need to stay at the forefront of innovation to ensure their products remain relevant in the market.
- The ongoing trade disputes and tariffs between major economies can impact the company's supply chain and increase manufacturing costs, potentially affecting profitability.
- Counterfeit products and piracy pose a threat to Creative Technology Ltd's brand reputation and sales, particularly in regions with weak intellectual property protection.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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