3.44
-0.58%
Close of 9 Nov 2026, in USD
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About Baozun
Its shares trade under the ticker BZUN. It has been listed since 21 May 2015. In the fiscal year to 31 December 2025, it reported revenue of CN¥9.95bn and a net loss of CN¥242.1m. At that date it held total assets of CN¥9.70bn and shareholders' equity of CN¥3.64bn.
Baozun Inc is a CN-based company operating in Internet & Direct Marketing Retail industry. The company is headquartered in Shanghai, Shanghai. The company went IPO on 2015-05-21. Baozun Inc is a holding company mainly providing e-commerce services. The firm helps brands execute their e-commerce strategies by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its services cover all aspects of the e-commerce value chain, including information technology (IT) solutions, online store operation, digital marketing, customer service, warehousing and fulfillment services. The firm provides services for a range of brand partners, covering apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, as well as insurance and automobiles areas.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Internet & Direct Marketing Retail
- Listed since
- 21 May 2015
- Employees
- 6,762
- Website
- baozun.com ↗
- Head office
- NO. 1-9, LANE 510, WEST JIANGCHANG ROAD, SHANGHAI, F4, 200436
- Incorporated in
- E9
- Classification
- Retail-Catalog & Mail-Order Houses
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. Wenbin QiuChairman of the Board, Chief Executive Officer, Co-Founder, since 2013
- Mr. Junhua WuCo-Founder, Director, Chief Strategy Officer, since 2007
- Ms. Catherine ZhuChief Financial Officer
- Mr. Liang TaoSenior Vice President - Operation of Logistics and Supply Chain Group
- Ms. Lucy Li FengVice President - Information Technology and Innovation Center
- Ms. Ka Man SoJoint Company Secretary
- Ms. Shu SunJoint Company Secretary
- Mr. Satoshi OkadaDirector
- Dr. Jun WangDirector
- Ms. Bin YuDirector
- Mr. Yiu Pong ChanIndependent Director
- Mr. Hsien-Chieng HsiaIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 78
- Environment
- 99
- Social
- 96
- Governance
- 38
- Direct emissions (scope 1)
- 227 t
- Energy emissions (scope 2)
- 16,767 t
- Value chain emissions (scope 3)
- 61,893 t
- Women in the workforce
- 61.79832%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Baozun Inc possesses several strengths that contribute to its success in the market. These strengths include:
Weaknesses
- Despite its strengths, Baozun Inc also faces some weaknesses that could hinder its performance:
Opportunities
- Baozun Inc has several opportunities to capitalize on for further growth and expansion:
Threats
- Baozun Inc must also be mindful of the potential threats that could impact its business:
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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