Betterware de Mexico SAPI de CV BWMX · USD
Consumer Discretionary · US listing · 🇺🇸 United States
17.05
+2.77%
Close of 9 Nov 2026, in USD
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About Betterware de Mexico SAPI de CV
Its shares trade under the ticker BWMX. It has been listed since 30 August 2021. In the fiscal year to 31 December 2025, it reported revenue of MXN 14.24bn and net income of MXN 1.06bn. At that date it held total assets of MXN 9.62bn and shareholders' equity of MXN 1.35bn.
Betterware de México SAB de CV engages in direct-to-consumer selling business. The company is headquartered in Zapopan, Jalisco. The company went IPO on 2021-08-30. DE C.V.. is a Mexico-based company that sells household appliances through an online portal. The firm operates through a Catalogue that shows the different retail household products that it comprises,including kitchen appliances, garden tools, and everyday accesories among other categories. The firm operates accross all of the Mexican states as Betterware's products reach every city in Mexico due to the strategic position of their production plant.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 30 Aug 2021
- Employees
- 2,441
- Website
- betterware.com.mx/mx/es ↗
- Head office
- CRUCE CARRETERA GDL AMECA HUAXTLA KM5, EL ARENAL, 45350
- Incorporated in
- O5
- Classification
- Retail-Catalog & Mail-Order Houses
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. Luis German Campos OrozcoExecutive Chairman of the Board, since 2001
- Mr. Andres Campos ChevallierGroup Chief Executive Officer, Executive Director, since 2012
- Mr. Rodrigo Munoz GomezCorporate Chief Financial Officer
- Mr. Jose Carlos Gomez RosalesCorporate Chief Operation and Logistics Officer of JAFRA
- Mr. Mauricio Alvarez Morphy LabartheCorporate Chief Information Technology Officer
- Mr. Santiago Campos ChevallierManaging Director of Betterware Mexico, Executive Director, since 2018
- Ms. Ana Cecilia AugustoManaging Director of Betterware Andean Region
- Mr. Travis MillerManaging Director of Betterware US
- Ms. Pilar Sanchez ValdovinosManaging Director of JAFRA, Mexico
- Mr. Leonardo De Jesus Ayala LatapiCorporate Chief Business Intelligence Officer
- Ms. Maria Dolores Sanchez Cano GasconDirector - South America Expansion
- Mr. Reynaldo Vizcarra MendezNon-Member Secretary of the Board
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Betterware de Mexico SAPI de CV employs 2,441 employees across Mexico.
- Betterware's catalog includes kitchen appliances, garden tools, and everyday accessories.
- Betterware operates across all Mexican states with strategic production plant positioning.
Weaknesses
- Betterware de Mexico SAPI de CV has a limited online portal presence for household appliances.
- Betterware's IPO on 30 August 2021 may indicate early market challenges.
- Betterware's business model relies on direct-to-consumer selling without physical stores.
Opportunities
- Betterware can expand its product range in the Mexican Consumer Discretionary sector.
- Betterware can leverage its nationwide coverage to enter new market segments in Mexico.
- Betterware can increase online sales through its catalog platform in Mexico.
Threats
- Betterware faces competition from other retail companies in the Mexican Consumer Discretionary sector.
- Betterware's reliance on direct-to-consumer selling may limit market reach.
- Betterware's operations could be affected by economic downturns in Mexico.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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