6.70
+0.75%
Close of 9 Nov 2026, in SEK
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About Sweden BuyersClub
Its shares trade on Nasdaq Stockholm under the ticker BUY.ST. It has been listed since 20 June 2022. In the fiscal year to 31 December 2025, it reported revenue of SEK 103.9m and a net loss of SEK 4.0m. At that date it held total assets of SEK 29.7m and shareholders' equity of SEK 8.3m.
Sweden BuyersClub AB operates as online shopping platform. The company is headquartered in Johanneshov, Stockholm. The company went IPO on 2022-06-20. The firm offers some of the market's lowest prices on an almost unlimited product range without compromising on the customer experience. The customer is offered a smooth shopping experience in the form of an easy-to-maneuver platform where all ordered products are delivered in one and the same shipment via the selected forwarder. The optional membership Plus also gives subscribers free shipping, cashback and offers. Through the offer, Buyersclub has built up a base consisting of more than ten thousand subscribers who generate membership income, which is a complement to the classic e-commerce revenue model with cost surcharges.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Broadline Retail
- Listed since
- 20 Jun 2022
- Website
- buyersclub.se ↗
Leadership
Pay as last reported
- Mr. Andreas OnstorpIndependent Chairman of the BoardSEK 75,000
- Mr. Emil HenrikssonChief Executive OfficerSEK 724,095
- Mr. Joachim ForsbergChief Financial Officer
- Mr. Jacob WendelChief Operating Officer
- Mr. Johan RosensonChief Technology Officer
- Mr. Richard CarlssonChief Design Officer
- Mr. Simon ForslundDirector
- Mr. Adam LindbergIndependent DirectorSEK 50,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Sweden BuyersClub AB offers the lowest prices on an unlimited product range in the Consumer Discretionary sector.
- The platform provides a smooth shopping experience with one shipment for all ordered products via selected forwarders.
- Over ten thousand subscribers generate membership income, complementing e-commerce revenue with cost surcharges.
Weaknesses
- The company's headquarters in Johanneshov, Stockholm, may limit local market reach within Sweden.
- The focus on low prices could lead to reduced profit margins on product sales.
- Membership Plus features like free shipping and cashback might increase operational costs.
Opportunities
- Expanding the product range to include more categories within Consumer Discretionary.
- Increasing subscriber base beyond ten thousand to boost membership revenue streams.
- Partnering with more forwarders to improve delivery efficiency across Sweden.
Threats
- Competition from other online retailers in the Swedish Consumer Discretionary market.
- Economic downturns affecting consumer spending on discretionary purchases.
- Rising shipping costs impacting the cost structure of the membership Plus service.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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