24.80
+5.53%
Close of 9 Nov 2026, in EUR
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About Basler
Its shares trade on XETRA under the ticker BSL.DE. It has been listed since 22 March 1999. In the fiscal year to 31 December 2025, it reported revenue of €224.5m and net income of €11.6m. At that date it held total assets of €251.3m and shareholders' equity of €132.9m.
Basler AG engages in the design, production, and distribution of industrial cameras. The company is headquartered in Ahrensburg, Schleswig-Holstein. Its product portfolio comprises area scan cameras for traffic monitoring, factory automation or retail space; line scan cameras for quality assurance and sorting procedures, which review pictures line by line rather than as a whole; network cameras; three-dimensional (3D) cameras for applications in the area of logistics, as well as industrial image processing, imaging and inspection, and PowerPack Microscopy equipment. The firm also provides related software and components, including lenses, lens adapters and cables, among others. The firm operates through subsidiaries and representative offices in Europe, the United States and Asia.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Information Technology
- Industry
- Electronic Equipment, Instruments & Components
- Listed since
- 22 Mar 1999
- Employees
- 810
- Website
- baslerweb.com ↗
Leadership
Pay as last reported
- Mr. Norbert BaslerIndependent Chairman of the Supervisory Board, since 2000€72,500
- Dr. Dietmar LeyMember of the Management Board, Chief Executive Officer€586,000
- Mr. Horst GarbrechtIndependent Deputy Chairman of the Supervisory Board, since 2015€34,000
- Ms. Ines BruckelChief Financial Officer, Member of the Management Board
- Mr. Hardy MehlChief Commercial Officer, Chief Operating Officer, Member of the Management Board€543,000
- Prof. Dr. Mirja SteinkampIndependent Member of the Supervisory Board€47,800
- Mr. Alexander JurnMember of the Supervisory Board, Employee Representative€13,900
- Mr. Tanja SchleyMember of the Supervisory Board, Employee Representative€13,900
- Mr. Lennart SchulenburgMember of the Supervisory Board€31,100
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 40
- Environment
- 12
- Social
- 73
- Governance
- 34
- Direct emissions (scope 1)
- 733 t
- Energy emissions (scope 2)
- 1,477 t
- Value chain emissions (scope 3)
- 56,638 t
- Women in the workforce
- 36.15538%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Basler AG has several strengths that contribute to its success in the market. Firstly, the company has a strong brand reputation built over years of providing high-quality products and services. This helps to attract and retain customers, giving Basler a competitive advantage.
- Secondly, Basler AG has a diverse product portfolio, offering a wide range of technologies and solutions for various industries. This allows the company to cater to different customer needs and adapt to changing market demands.
- Additionally, Basler AG has a strong distribution network and global presence, enabling it to reach customers worldwide. The company's ability to effectively distribute its products helps to increase market reach and sales opportunities.
Weaknesses
- Despite its strengths, Basler AG also faces some weaknesses. One of the weaknesses is its dependency on key suppliers for critical components. Any disruption in the supply chain could negatively impact the company's production and delivery capabilities.
- Another weakness is the potential vulnerability to market fluctuations. Basler AG operates in a highly competitive industry where technological advancements and evolving customer preferences can quickly impact demand for its products.
- Furthermore, the company's heavy reliance on international markets exposes it to currency exchange risks and geopolitical uncertainties, which may affect its financial performance.
Opportunities
- Basler AG can capitalize on several opportunities in the market. Firstly, the increasing demand for advanced imaging solutions across industries provides growth prospects for the company. Basler can leverage its expertise to develop innovative products that cater to emerging customer needs.
- Moreover, the growing adoption of automation and robotics in various sectors presents an opportunity for Basler to expand its market presence by providing vision technology solutions for these applications.
- Additionally, Basler AG can explore strategic partnerships and acquisitions to enhance its product offerings and gain access to new markets and customer segments.
Threats
- Basler AG faces certain threats that need to be carefully addressed. One threat is intense competition from both established companies and new market entrants. This can lead to price pressures and the need for continuous innovation to stay ahead.
- Another threat is the potential impact of economic downturns or recessions. During such periods, companies often reduce their spending on capital equipment, which could impact Basler's sales and profitability.
- Moreover, increasing trade barriers and trade conflicts between countries may disrupt global supply chains and negatively affect Basler AG's international operations.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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