0.00
+200.00%
Close of 27 Oct 2026, in USD
About Bruush Oral Care
Its shares trade under the ticker BRSHF. It has been listed since 3 August 2022. In the fiscal year to 31 October 2022, it reported revenue of $2.6m and a net loss of $8.8m. At that date it held total assets of $1.2m and shareholders' equity of −$1.4m.
Bruush Oral Care Inc is a CA-based company operating in Personal Care Products industry. The company is headquartered in Vancouver, British Columbia. The company went IPO on 2022-08-03. Bruush Oral Care Inc. is a Canada-based oral care company. The firm is engaged in the e-commerce business with a product portfolio that consists of a sonic-powered electric toothbrush kit and brush head refills. Through its Website, consumers can purchase a Bruush starter kit, which includes the Bruush electric toothbrush, three brush heads, a magnetic charger and a travel case. The company also sells the brush heads separately, which come in a three-pack (the Bruush Refill) and can be purchased on a subscription basis, where the customer will automatically receive a Bruush Refill every six months (the Subscription). The firm's products include electric toothbrush kit plus subscription, white electric toothbrush kit, pink electric toothbrush kit, arctic electric toothbrush and midnight electric toothbrush. The company provides refills and accessories, such as white brush head, black brush head, black charging stand, white charging stand, black travel case, white travel case and digital gift cards.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Staples
- Industry
- Personal Care Products
- Listed since
- 3 Aug 2022
- Employees
- 11
- Website
- bruush.com ↗
Leadership
Pay as last reported
- Mr. Alan MacnevinChief Operating Officer$80,526
- Mr. Kia BesharatNon-Executive Independent Director, since 2024$187,917
- Dr. Robert WardNon-Executive Independent Director$12,000
- Mr. Brett YormarkNon-Executive Independent Director$12,000
- Colette EymonttIR Contact Officer
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Vancouver-based Bruush Oral Care Inc has a strong e-commerce presence with a diverse product portfolio including sonic-powered electric toothbrush kits.
- The company offers subscription-based brush head refills, enhancing customer retention and recurring revenue streams.
- Bruush provides multiple color options for electric toothbrush kits, appealing to a broad consumer segment.
Weaknesses
- Bruush Oral Care Inc has only 11 employees, which may limit operational capacity and scalability.
- The company's product range is limited to oral care products, lacking diversification across other consumer staples.
- Bruush's e-commerce model relies heavily on online sales, making it vulnerable to digital market fluctuations.
Opportunities
- Bruush can expand its product line to include additional oral care items like toothpaste or mouthwash.
- The growing global market for electric toothbrushes presents a significant opportunity for market penetration.
- Bruush's subscription model can be leveraged to enter new international markets with similar consumer preferences.
Threats
- Bruush faces competition from established oral care brands in the Consumer Staples sector.
- The company's reliance on e-commerce could be disrupted by changes in online shopping trends or platform algorithms.
- Bruush's small employee count may hinder its ability to respond quickly to market changes or crises.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.