79.92
+1.52%
Close of 9 Nov 2026, in USD
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About Brady
From its filings with the US Securities and Exchange Commission
Brady is based in Milwaukee, Wisconsin and is incorporated in Wisconsin. Its shares trade on NYSE under the ticker BRC. The SEC classifies its business as miscellaneous manufacturing industries. In the fiscal year to 31 July 2026, it reported revenue of $1.66bn and net income of $205.4m. At that date it held total assets of $1.85bn and shareholders' equity of $1.36bn.
Brady was incorporated under the laws of the state of Wisconsin in 1914. Brady is a global manufacturer and supplier of identification solutions and workplace safety products that identify and protect premises, products and people. The ability to provide customers with a broad range of proprietary, customized and diverse products for use in various applications across multiple industries and geographies, along with a commitment to quality and service, have made Brady a leader in many of its markets.
Subsequent to the end of fiscal year 2026, on August 3, 2026, the Company acquired Honeywell’s PSS business for a cash purchase price of $1.4 billion, subject to customary post-closing adjustments. PSS is a global manufacturer and provider of integrated mobile computing, scanning, printing, and software solutions.
The acquisition is expected to significantly expand the Company’s product portfolio and capabilities within product identification and track-and-trace applications. The acquisition is also expected to substantially increase the Company’s scale, expand its addressable market within the retail, transportation, warehousing, and logistics verticals, and complement its existing specialty identification offerings.
Quoted from its 10-K, filed 3 Sept 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Industrials
- Industry
- Commercial Services & Supplies
- Listed since
- 29 Jun 1984
- Employees
- 6,400
- Website
- bradyid.com ↗
- Head office
- 6555 W GOOD HOPE RD, MILWAUKEE, WI, 53201-0571
- Incorporated in
- WI
- Classification
- Miscellaneous Manufacturing Industries
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Bradley RichardsonIndependent Chairman of the Board Director$330,172
- Mr. Russell ShallerPresident, Chief Executive Officer, Director, since 2015$6.0m
- Ms. Ann ThorntonChief Financial Officer, Chief Accounting Officer, Treasurer$1.7m
- Mr. Olivier BojarskiPresident, Americas & Asia$1.7m
- Mr. Brett WilmsPresident, EMEA and Australia
- Mr. Thomas DebruineChief Operating Officer$961,739
- Mr. Andrew GormanGeneral Counsel, Secretary$1.1m
- Ms. Deidre CusackDirector
- Ms. Anne De Greef-SafftDirector
- Mr. Patrick AllenderIndependent Director$229,838
- Dr. David BemIndependent Director$221,838
- Dr. Elizabeth BrunoIndependent Director$224,838
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 58
- Environment
- 46
- Social
- 87
- Governance
- 41
- Direct emissions (scope 1)
- 8,302 t
- Energy emissions (scope 2)
- 22,026 t
- Women in the workforce
- 43%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Brady Corp has a strong global presence, with offices and distribution centers located worldwide. This enables them to serve a diverse customer base and expand into new markets efficiently.
- The company has a robust product portfolio, offering a wide range of identification and safety solutions. Their products are known for their high quality, innovative design, and durability, which gives them a competitive edge in the market.
Weaknesses
- Brady Corp relies heavily on a few major customers for a significant portion of its revenue. This dependency creates a risk, as the loss of any major customer could have a considerable impact on the company's financial performance.
- The company's product pricing is relatively higher compared to some competitors, which could make them less attractive to price-sensitive customers.
Opportunities
- There is a growing demand for identification and safety solutions, driven by various factors such as increasing regulatory requirements, workplace safety concerns, and the need for efficient asset management. Brady Corp can capitalize on this trend by leveraging their expertise and expanding their product offerings.
- Expansion into emerging markets, such as Asia and Latin America, presents significant opportunities for Brady Corp to increase their customer base and revenue. These markets have a rising focus on safety and identification solutions but are currently underserved.
Threats
- Intense competition from both established players and new entrants poses a threat to Brady Corp's market share. Competitors may offer similar products at lower prices or develop innovative solutions that could disrupt the market.
- Changes in regulatory requirements and standards could impact the demand for Brady Corp's products. Adapting to new regulations and ensuring compliance may require additional resources and investment.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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