GBAF Logo
Global Banking & Finance Awards® 2026 Nominations open, free to enter Nominate now →
H

Hugo Boss BOSS.DE · EUR

Consumer Discretionary · XETRA · 🇩🇪 Germany

Compare

38.50

0.00%

Close of 9 Nov 2026, in EUR

Search any instrument

Reference data, closing prices and charts across 45,000 companies, plus crypto, commodities and currencies.

About Hugo Boss

Its shares trade on XETRA under the ticker BOSS.DE. It has been listed since 3 August 1998. In the fiscal year to 31 December 2025, it reported revenue of €4.27bn and net income of €249.5m. At that date it held total assets of €3.75bn and shareholders' equity of €1.54bn.

HUGO BOSS AG engages in the design, manufacture, and sale of clothing and accessories. The company is headquartered in Metzingen, Baden-Wuerttemberg. Its product portfolio comprises apparel, eveningwear and sportswear, as well as shoes and leather accessories, licensed fragrances, eyewear, watches, children’s fashion, home textiles and writing instruments. The firm's brand portfolio comprises BOSS, BOSS Orange, BOSS Green and HUGO: BOSS comprises business wear, leisurewear and evening apparel, as well as watches, eyewear and fragrances produced under license; BOSS Orange focuses on urban casual wear; BOSS Green comprises sportswear and HUGO provides apparel for both business and leisure, as well as shoes, accessories and licensed fragrances.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Discretionary
Industry
Textiles, Apparel & Luxury Goods
Listed since
3 Aug 1998
Employees
13,759

Leadership

Pay as last reported

  • Mr. Stephan SturmChairman of the Supervisory Board, since 2025
  • Mr. Daniel GriederChairman of the Managing Board, Chief Executive Officer€5.9m
  • Mr. Sinan PiskinIndependent Deputy Chairman of the Supervisory Board, Employee Representative, since 2008€230,000
  • Mr. Yves MuellerChief Financial Officer, Chief Operating Officer, Director of Labor Relations, Member of the Managing Board€3.2m
  • Mr. Oliver TimmChief Sales Officer, Member of the Managing Board€3.9m
  • Ms. Iris Epple-RighiIndependent Member of the Supervisory Board€110,000
  • Mr. Andreas FlachIndependent Member of the Supervisory Board, Employee Representative€110,000
  • Ms. Katharina HerzogIndependent Member of the Supervisory Board, Employee Representative€110,000
  • Ms. Daniela LiburdiIndependent Member of the Supervisory Board, Employee Representative€110,000
  • Ms. Tanja NitschkeIndependent Member of the Supervisory Board, Employee Representative€110,000
  • Ms. Christina RosenbergIndependent Member of the Supervisory Board€110,000
  • Mr. Bernd SimbeckIndependent Member of the Supervisory Board, Employee representative€140,000

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
94
Environment
99
Social
99
Governance
85
Direct emissions (scope 1)
11,184 t
Energy emissions (scope 2)
38,848 t
Value chain emissions (scope 3)
1,057,703 t
Women in the workforce
59%
Carbon reduction policy
Yes
Human rights policy
Yes

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Hugo Boss AG has a strong brand presence and a reputation for high-quality products in the fashion industry.
  • The company has a diversified product portfolio, including premium clothing, accessories, and fragrances, which allows for multiple revenue streams.
  • Hugo Boss AG has a global retail network, ensuring widespread distribution and access to its products.

Weaknesses

  • The company heavily relies on its brand image, which can be a vulnerability if the image is tarnished or if consumer preferences shift.
  • Hugo Boss AG is susceptible to economic downturns and fluctuations in consumer spending, as luxury products are often considered discretionary purchases.
  • The brand faces intense competition from other luxury fashion labels, which may impact market share and profitability.

Opportunities

  • Expanding into emerging markets, such as China and India, could provide Hugo Boss AG with significant growth opportunities.
  • Diversifying into new product categories, such as sportswear or athleisure, can help the company reach a wider customer base.
  • Investing in online retail and digital marketing strategies can enhance Hugo Boss AG's e-commerce capabilities and attract tech-savvy consumers.

Threats

  • Fluctuating foreign exchange rates can impact Hugo Boss AG's profitability, as the company operates globally.
  • Counterfeit products and intellectual property infringement pose a threat to the brand's exclusivity and reputation.
  • Changing fashion trends and consumer preferences require continuous innovation and adaptation to stay relevant in the market.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.