20.97
+7.98%
Close of 9 Nov 2026, in USD
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About Bob's Discount Furniture,
From its filings with the US Securities and Exchange Commission
Bob's Discount Furniture, is based in Manchester, Connecticut and is incorporated in Delaware. Its shares trade on NYSE under the ticker BOBS. The SEC classifies its business as retail-furniture stores.
Bob’s Discount Furniture is a rapidly growing, nationally proven omnichannel retailer of value home furnishings with 209 showrooms as of December 28, 2025 across 26 U.S. states. Since our founding in 1991, we have built our ethos as a trusted and reliable brand offering superior value and service, without compromising on quality or style. “The Bob’s Way” embodies our brand and culture. It’s our unwavering commitment to honesty, integrity, transparency and fun in every aspect of our business – an ethos that has remained unchanged for more than 30 years and continues to be our North Star as we help our customers turn the places they live into the homes they love.
Our business model is anchored in delivering furniture at “Everyday Low Prices,” resulting in prices below our value-oriented furniture competitors’ lowest promoted prices. At the heart of Bob’s success is not just the value of our furniture, but the team members who bring our promise to life every day. Our value proposition is made possible by our curated merchandising strategy, longstanding sourcing relationships and efficient supply chain. Our merchants target an assortment of products that is narrow and deep, which allows us to drive innovation and cost efficiency. Products are also tailored based on proven market trends and customer demand. Our go-to-market strategy emphasizes a convenient and fun shopping experience, integrated with our online platform and supported by our trained, tech-enabled guest experience specialists. From showroom to living room, it’s our people who make Bob’s feel like home.
Quoted from its 10-K, filed 18 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Listed since
- 5 Feb 2026
- Employees
- 5,950
- Website
- mybobs.com ↗
- Head office
- 434 TOLLAND TURNPIKE, MANCHESTER, CT, 06042
- Incorporated in
- DE
- Classification
- Retail-Furniture Stores
- Filer status
- Non-accelerated filer
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Company operates in retailing home furnishings with multiple product categories including upholstered living room furniture and mattresses.
- Sells products through ecommerce channels, providing online shopping options.
- Has a clear corporate history with a name change in October 2025 and founding year of 1991.
Weaknesses
- Sector and industry information are listed as unknown, indicating lack of clear market positioning.
- IPO date is set for 2026-02-05, which is in the future, suggesting the company is not yet publicly traded.
- Employee count of 5950 may indicate operational scale but lacks context for comparison.
Opportunities
- Ecommerce channel presence offers potential for expanding online sales reach.
- Name change in October 2025 could signal strategic rebranding for market growth.
- Founded in 1991, the company has a long-standing presence in the home furnishings market.
Threats
- Unknown sector and industry may hinder strategic planning and competitive analysis.
- Future IPO date suggests potential market volatility during the transition to public trading.
- Reliance on ecommerce channels may expose the company to digital competition and cybersecurity risks.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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