5.98
+0.17%
Close of 9 Nov 2026, in USD
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About Bumble
From its filings with the US Securities and Exchange Commission
Bumble is based in Austin, Texas. Its shares trade on Nasdaq under the ticker BMBL. The SEC classifies its business as computer programming, data processing, etc.. In the fiscal year to 31 December 2025, it reported revenue of $965.7m and a net loss of $693.1m. At that date it held total assets of $1.43bn and shareholders' equity of $570.0m. By business, Bumble App brought in 81.1% of revenue, followed by Badoo App and Other at 18.9%. By region, Rest of the world accounted for 55.9%, followed by United States at 44.1%.
Bumble’s mission is to bring people closer to love. Our platform of apps enables people to connect and build healthy and equitable relationships on their own terms. We focus on building authenticity and safety in the online space. We also have extended our platform beyond online dating into healthy relationships in other areas of life, such as friendships.
The Bumble brand was built with women at the center. Our platform is designed to help women feel safer and more empowered and, in turn, provide a better environment for everyone. We are leveraging innovative technology solutions to create a more inclusive, safe and accountable way to connect online for all members regardless of gender.
In 2025, we operated a family of apps, including Bumble app, Bumble For Friends app, BFF app and Badoo app, where members come to discover new people and connect with each other in a secure and empowering environment. Our apps monetize via a freemium model, where the use of the service is free and a subset of the members pay for subscriptions or in-app purchases to access premium features.
Bumble app, launched in 2014, is one of the first dating apps built with women at the center. Bumble app is a leader in the online dating sector across several countries, including the United States, the United Kingdom, Australia and Canada. We had approximately 2.4 million Bumble App Paying Users during the year ended December 31, 2025.
Quoted from its 10-K, filed 16 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Communication Services
- Industry
- Interactive Media & Services
- Listed since
- 11 Feb 2021
- Employees
- 580
- Website
- bumble.com ↗
- Head office
- 1105 WEST 41ST STREET, AUSTIN, TX, 78756
- Classification
- Services-Computer Programming, Data Processing, Etc.
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Ms. Ann MatherLead Independent Chairman of the Board$626,791
- Ms. Whitney HerdChief Executive Officer, Founder, Director, since 2020$6.0m
- Mr. Kevin CookChief Financial Officer
- Mr. Ronald FiorInterim Chief Financial Officer
- Mr. Vivek SagiChief Technology Officer
- Ms. Julie RadfordChief Communications & Corporate Affairs Officer
- Ms. Deirdre RunnetteChief Legal Officer and Secretary
- Ms. R. Lynn AtchisonIndependent Director$401,791
- Mr. Martin BrandIndependent Director
- Mr. Matthew BrombergIndependent Director$326,791
- Ms. Amy GriffinIndependent Director$336,791
- Ms. Sissie HsiaoIndependent Director$326,791
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 54
- Environment
- 22
- Social
- 77
- Governance
- 64
- Women in the workforce
- 46%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Bumble Inc has a unique position in the market as a leading online dating platform that empowers women to make the first move. This differentiating factor attracts a large user base and fosters a supportive community.
- The company's diverse range of features, including Bumble Date, Bumble BFF, and Bumble Bizz, allows it to cater to different user needs and attract a wider audience. This versatility improves user engagement and overall retention rates.
- Bumble Inc has successfully built a strong brand image centered around empowering women and promoting equality. This resonates with modern societal values and helps attract users who align with these principles, positioning the company as a leader in social change.
Weaknesses
- Bumble Inc heavily relies on its female-focused marketing strategy, which may alienate potential male users. This gender-specific approach could limit the company's growth in certain markets and may lead to imbalanced user demographics.
- The company faces intense competition from established rivals and emerging players in the online dating industry. This competitive landscape poses challenges to Bumble Inc's growth and market share.
- Bumble Inc may encounter difficulties in effectively monetizing its user base beyond premium subscriptions and in-app purchases. Exploring alternative revenue streams can be a potential challenge for the company.
Opportunities
- With the rise of virtual relationships and increased acceptance of online dating, Bumble Inc has an opportunity to capitalize on the growing market demand. This allows the company to potentially expand its user base and revenue streams.
- Strategic partnerships with complementary brands or platforms could enhance Bumble Inc's reach and offer synergistic benefits. Collaborations can provide access to new segments, diversify offerings, and amplify the brand's impact.
- Bumble Inc can leverage its strong brand image and socially progressive values to expand into related sectors, such as social networking or professional networking, expanding its services and diversifying revenue sources.
Threats
- Data privacy and security concerns pose a substantial threat to Bumble Inc's reputation and user trust. Incidents of data breaches or mishandling of personal information can harm the company's image and lead to user attrition.
- Regulatory changes in different regions may impact how Bumble Inc operates, potentially leading to increased compliance requirements or restrictions on certain features. Adapting to evolving regulations can be challenging and expensive.
- The online dating industry is susceptible to market saturation and shifting user preferences. Bumble Inc needs to continuously innovate and stay ahead of evolving trends to retain users and remain competitive in the long term.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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