Booking Holdings BKNG · USD
Consumer Discretionary · Internet & Direct Marketing Retail · US listing · 🇺🇸 United States
S&P 500Nasdaq-100
163.49
+1.76%
Close of 9 Nov 2026, in USD
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Price performance
Chart by TradingView, with its own licensed prices
- Market value
- $126.68bn
- Last close × shares
- Volume
- 6.1m
- Shares, 9 Nov 2026
- Price to earnings
- 25.8
- Dividend yield
- 0.96%
About Booking Holdings
From its filings with the US Securities and Exchange Commission
Booking Holdings is based in Norwalk, Connecticut and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker BKNG. It is a member of the S&P 500 and Nasdaq-100. The SEC classifies its business as transportation services. In the fiscal year to 31 December 2025, it reported revenue of $26.92bn. At that date it held total assets of $29.26bn and shareholders' equity of −$5.58bn. By business, Merchant revenues brought in 66.0% of revenue, followed by Agency revenues at 29.6% and Advertising and other revenues at 4.4%.
For the year ended December 31, 2025, we had revenues of $26.9 billion, which we classify as "merchant" revenues, "agency" revenues, and "advertising and other" revenues.
We believe that global travel bookings will generally continue to grow while shifting from traditional offline methods to online channels. We expect to benefit from this growth in travel and the continued shift to online channels as we work to expand our service offerings and increase our presence in key geographies. In particular, we seek to (a) leverage best-in-class technology to provide consumers with a great experience, (b) partner with travel service providers and restaurants to our mutual benefit, (c) operate multiple brands that collaborate with each other, and (d) invest in profitable and sustainable growth.
Deliver value and an excellent experience to our consumers and partners. We endeavor to provide consumers with: (a) personalized and easy-to-use online travel services; (b) a comprehensive selection of travel and payment options; (c) informative and useful content; (d) excellent customer service; and (e) value through competitive prices and loyalty programs.
Quoted from its 10-K, filed 18 Feb 2026. Read the filing on SEC.gov ↗
How it makes its money
Revenue, year to 31 Dec 2025
- Merchant revenues $17.75bn · 66.0%
- Agency revenues $7.97bn · 29.6%
- Advertising and other revenues $1.19bn · 4.4%
Latest on Booking Holdings
Our reporting
- Booking Holdings falls 4.77% in Friday's session
- Booking Holdings rises 9.83% in Wednesday's session
- Booking Holdings rises 3.79% in Monday's session
- Booking Holdings falls 3.27% in Friday's session
- Booking Holdings falls 3.38% in Wednesday's session
- Booking Holdings rises 3.19% in Thursday's session
Next results
Due on 17 Feb 2027. Analysts expect earnings of 2.33 a share.
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Frequently asked questions
What is Booking Holdings's ticker?
Booking Holdings trades as BKNG on its US listing, under ISIN US09857L1089.
What was Booking Holdings's last closing price?
163.49 on 9 Nov 2026. The figure is in USD and is never converted.
When does Booking Holdings next report results?
Results are expected on 17 Feb 2027, according to our data supplier.
Sources and methodology
- Chart
- TradingView
- Close and company data
- SEC filings and our data supplier
- News
- Our reporting
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