14.31
-2.39%
Close of 9 Nov 2026, in USD
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About Bilibili
Its shares trade under the ticker BILI. It has been listed since 28 March 2018. In the fiscal year to 31 December 2025, it reported revenue of CN¥29.52bn and net income of CN¥1.16bn. At that date it held total assets of CN¥41.19bn and shareholders' equity of CN¥15.58bn.
Bilibili, Inc. is a holding company, which represents the iconic brand of online entertainment for young generations in China. The company is headquartered in Shanghai, Shanghai. The company went IPO on 2018-03-28. The firm operates its business through four segments. The Mobile Games segment mainly publishes mobile games on its platform for third-party game developers which are free to download and play with Bilibili accounts. The Advertising segment is mainly engaged in display advertising arrangements business. The Live broadcasting and Value-added services (VAS) segment mainly generates revenue from subscription fee of premium membership program, sales of in-channel virtual items and sales of paid content and virtual items on its video, audio and comic platforms. The E-commerce and Others segment mainly engages in the online sales of anime, comics and games (AGG)-related merchandise and offline performance events and activities.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Communication Services
- Industry
- Entertainment
- Listed since
- 28 Mar 2018
- Employees
- 5,864
- Website
- bilibili.com ↗
- Head office
- 17TH FLOOR, BUILDING 3, GUOZHENG CENTER, SHANGHAI
- Incorporated in
- E9
- Classification
- Services-Computer Processing & Data Preparation
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Rui ChenChairman of the Board, Chief Executive Officer, since 2014
- Mr. Yi XuPresident, Founder, Director, since 2013
- Ms. Ni LiVice Chairwoman of the Board, Chief Operating Officer, since 2014
- Mr. Xin FanChief Financial Officer
- Mr. Guoqi DingIndependent Director
- Mr. J.P. GanIndependent Director
- Mr. Eric HeIndependent Director
- Mr. Feng LiIndependent Director
- Ms. Juliet YangInvestor Relations, since 2019
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 63
- Environment
- 69
- Social
- 99
- Governance
- 20
- Direct emissions (scope 1)
- 0 t
- Energy emissions (scope 2)
- 6,637 t
- Value chain emissions (scope 3)
- 98,538 t
- Women in the workforce
- 44.16419%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Bilibili Inc has an immense user base with millions of active users, resulting in a strong brand presence and market position.
- The company offers a vast range of high-quality and diverse content, including animation, gaming, and live broadcasting, attracting a dedicated and engaged user community.
- Bilibili Inc possesses advanced technology infrastructure, enabling smooth streaming and interactive features, enhancing user experience and satisfaction.
Weaknesses
- One of the weaknesses of Bilibili Inc is its heavy reliance on a limited range of revenue streams, mainly advertising and live broadcasting, which can make the company vulnerable to market fluctuations.
- The company's main user demographic consists of younger individuals, which could limit Bilibili Inc's expansion into other age groups and potentially reduce its target market.
- Bilibili Inc faces significant competition from both domestic and international players in the online entertainment industry, which adds pressure to continually innovate and differentiate its offerings.
Opportunities
- The increasing penetration of internet usage and mobile devices in China presents a substantial opportunity for Bilibili Inc to expand its user base and reach a wider audience.
- The company can explore strategic partnerships and collaborations with content creators and production studios to further diversify its content library and attract more users.
- Expansion into international markets, such as Southeast Asia and other regions where Chinese pop culture has a significant following, could unlock new revenue streams and propel growth for Bilibili Inc.
Threats
- Increasing government regulations and censorship in China may impact Bilibili Inc's ability to distribute certain types of content, restricting its offerings and limiting its potential for growth.
- The online entertainment industry is highly dynamic and competitive, with new entrants and evolving consumer preferences, posing a threat to Bilibili Inc's market share and its ability to attract and retain users.
- Economic downturns or disruptions, such as the recent COVID-19 pandemic, can lead to reduced advertising budgets and discretionary spending, affecting Bilibili Inc's revenue streams and profitability.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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