81.03
-1.03%
Close of 9 Nov 2026, in USD
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About Baidu
Its shares trade under the ticker BIDU. It has been listed since 5 August 2005. In the fiscal year to 31 December 2025, it reported revenue of CN¥129.08bn and net income of CN¥5.59bn. At that date it held total assets of CN¥449.16bn and shareholders' equity of CN¥266.33bn.
Baidu, Inc. engages in the provision of internet search and online marketing solutions. The company is headquartered in Beijing, Beijing. The company went IPO on 2005-08-05. The firm offers a Chinese language search platform on its Baidu.com Website that enables users to find information online, including Webpages, news, images, documents and multimedia files, through links provided on its Website. The firm operates through two segments, Baidu Core segment and iQIYI segment. Baidu Core mainly provides search-based, feed-based, and other online marketing services, as well as products and services from the Company’s new artificial intelligence (AI) initiatives. Within Baidu Core, the Company’s product and services offerings are categorized as Mobile Ecosystem, Baidu AI Cloud and Intelligent Driving & Other Growth Initiatives. iQIYI is an online entertainment service provider that offers original, professionally produced and partner-generated content on its platform.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Communication Services
- Industry
- Interactive Media & Services
- Listed since
- 5 Aug 2005
- Employees
- 18,600
- Website
- baidu.com ↗
- Head office
- BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET, BEIJING, 100085
- Incorporated in
- E9
- Classification
- Services-Computer Programming, Data Processing, Etc.
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Yanhong LiChairman of the Board, Chief Executive Officer, Co-Founder, since 2000
- Mr. Haijian HeChief Financial Officer
- Dr. Rong LuoExecutive Vice President - Baidu Mobile Ecosystem Group
- Mr. Dou ShenExecutive Vice President
- Mr. Zhixiang LiangSenior Vice President, General Counsel
- Ms. Shanshan CuiSenior Vice President
- Dr. Haifeng WangChief Technology Officer
- Mr. Jian DingIndependent Director
- Mr. Jixun FooIndependent Director
- Ms. Xiaodan LiuIndependent Director
- Ms. Ran XuIndependent Director
- Mr. Yuanqing YangIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 77
- Environment
- 90
- Social
- 98
- Governance
- 42
- Direct emissions (scope 1)
- 20,039 t
- Energy emissions (scope 2)
- 903,195.5 t
- Value chain emissions (scope 3)
- 1,452,401.7 t
- Women in the workforce
- 38.40356%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Baidu Inc, a leading Chinese technology company, possesses several notable strengths that contribute to its success and competitive advantage within the market. These strengths include:
Weaknesses
- Despite its strengths, Baidu Inc also experiences certain weaknesses that may hinder its growth and performance. These weaknesses include:
Opportunities
- Baidu Inc has several opportunities to capitalize on and further enhance its position in the market. These opportunities include:
Threats
- Baidu Inc also faces several threats, which should be carefully addressed to sustain its success in the future. These threats include:
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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