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About Better for You Wellness
Its shares trade under the ticker BFYW. It has been listed since 12 January 2010. In the fiscal year to 28 February 2024, it reported revenue of $10,300 and a net loss of $2.5m. At that date it held total assets of $221,300 and shareholders' equity of −$2.0m.
Better For You Wellness, Inc. operates through a dual buy-and-build model. The company is headquartered in Columbus, Ohio. The company went IPO on 2010-01-12. The Company, through its wholly owned subsidiary, builds and operates digitally native, mission-driven brands within the clean beauty sector, including Mango Moi. The company evaluates the wellness industry in six goals-based categories: better health, better fitness, better nutrition, better appearance, better sleep, and better mindfulness. The firm is engaged in exploring and evaluating various business opportunities in the food, beverage, and consumer packaged goods (CPG) categories. The firm's subsidiaries include Glow Market LLC and Mango Moi, LLC. Glow Market LLC owns and operates Better Suds soap brand. Mango Moi, LLC offers a natural skincare and body care product line with naturally clean ingredients to soothe dry skin, eczema, psoriasis, and cracked skin. Its products are produced using various ingredients, including mango butter, baobab oil, kukui nut oil, and murumuru butter.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Industrials
- Industry
- Electrical Equipment
- Listed since
- 12 Jan 2010
- Website
- bfyw.com ↗
Leadership
Pay as last reported
- Mr. Ian JamesChairman of the Board, President, Chief Executive Officer, Treasurer, Corporate Secretary, since 2021$199,197
- Dr. Pratibha ChaurasiaFractional Chief Financial Officer
- Mr. Stephen LetourneauChief Operating Officer, Chief Branding Officer, Director, since 2021$152,787
- Mr. Jacob EllmanChief Business Development Officer$128,656
- Mr. David DemingIndependent Director$100,417
- Ms. Christina JeffersonIndependent Director$100,417
- Mr. Joseph WatsonIndependent Director$100,417
- Mr. Montel WilliamsIndependent Director$100,417
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Better For You Wellness Inc operates in the clean beauty sector with Mango Moi and Better Suds brands.
- The company evaluates wellness industry goals in six categories including better health and better sleep.
- Glow Market LLC owns Better Suds soap brand within the CPG category.
Weaknesses
- The company's dual buy-and-build model may face challenges in scaling operations.
- Glow Market LLC and Mango Moi, LLC subsidiaries require significant capital investment.
- The firm's focus on natural ingredients may limit product formulation options.
Opportunities
- Exploring business opportunities in food and beverage categories within CPG.
- Expanding the wellness industry goals-based categories to new markets.
- Increasing market share in the clean beauty sector with natural skincare products.
Threats
- Competition from established CPG brands in the clean beauty market.
- Regulatory changes affecting natural ingredient usage in skincare products.
- Economic downturns impacting consumer spending on non-essential wellness products.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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