98.20
+0.46%
Close of 9 Nov 2026, in SEK
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About Betsson
Its shares trade on Nasdaq Stockholm under the ticker BETS B.ST. It has been listed since 26 March 1996. In the fiscal year to 31 December 2025, it reported revenue of €1.20bn and net income of €180.6m. At that date it held total assets of €1.33bn and shareholders' equity of €905.6m.
Betsson AB is holding company, which engages in the investment and administration of online gaming. The company is headquartered in Stockholm, Stockholm. Its operations consist primarily of investing and administering shareholdings in companies, which offer games to end users via the Internet. The firm owns Betsson Malta, which operates games through partnerships and its own Websites, such as betsson.com, casinoeuro.com and cherrycasino.com, offering poker, online casino, sports betting, scratch cards, bingo and games. The Company’s customers primarily originate from the Scandinavian countries, as well as other areas within Europe. The Company’s subsidiaries include Betsson Technologies AB, Shopsson AB, Artic Invest A/S, BSG Limited and Cherry Leisure AB, among others. In March 2014, the Company completed the acquisition of Oranje Casino and Kroon Casino through acquisition of the holding company Class One Holding Ltd.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 26 Mar 1996
- Employees
- 1,641
- Website
- betssonab.com ↗
Leadership
Pay as last reported
- Mr. Johan LundbergIndependent Chairman of the Board€103,000
- Mr. Pontus LindwallPresident, Chief Executive Officer, Director, since 1998€2.6m
- Mr. Martin OhmanChief Financial Officer
- Mr. Jesper SvenssonOperational Chief Executive Officer - Betsson GroupSEK 6.6m
- Mr. Kristian SalibaOperational Chief Financial Officer - Betsson Group, since 2025
- Ms. Triin Toomemets-KrasnitskiChief Legal Officer
- Mr. Peter HambergDirector€48,000
- Mr. Tristan SjobergDirector€43,000
- Ms. Eva De FalckIndependent Director€55,000
- Ms. Eva LeachIndependent Director€48,000
- Ms. Louise NylenIndependent Director€49,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 65
- Environment
- 54
- Social
- 87
- Governance
- 55
- Direct emissions (scope 1)
- 224 t
- Energy emissions (scope 2)
- 848 t
- Value chain emissions (scope 3)
- 6,083 t
- Women in the workforce
- 34%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Betsson AB owns Betsson Malta with popular websites like betsson.com and casinoeuro.com.
- Betsson AB's subsidiaries include Betsson Technologies AB and Cherry Leisure AB for gaming operations.
- Betsson AB's customer base is primarily from Scandinavian countries and Europe.
Weaknesses
- Betsson AB's operations are limited to online gaming without physical locations.
- Betsson AB's business relies on internet-based platforms for all services.
- Betsson AB's subsidiaries include multiple companies with varying performance levels.
Opportunities
- Betsson AB can expand into new European markets beyond Scandinavia.
- Betsson AB can leverage its existing partnerships for additional game offerings.
- Betsson AB can increase its customer base through targeted marketing in Europe.
Threats
- Betsson AB faces competition from other online gaming platforms in Europe.
- Betsson AB must comply with evolving online gaming regulations across Europe.
- Betsson AB's revenue is vulnerable to economic downturns affecting discretionary spending.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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