3,899.00
-2.35%
Close of 9 Nov 2026, in ZAc
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About Bell Equipment
Its shares trade on JSE under the ticker BEL.JO. It has been listed since 26 May 1995. In the fiscal year to 31 December 2025, it reported revenue of ZAR 11.15bn and net income of ZAR 384.0m. At that date it held total assets of ZAR 8.95bn and shareholders' equity of ZAR 5.78bn.
Bell Equipment Ltd. engages in the manufacturing and distribution of materials handling equipment for the mining, construction, forestry, sugar and related industries. The company is headquartered in Richards Bay, Kwazulu-Natal. The firm operates in the capital equipment and industrial goods sector, supplying brands to the construction, mining, forestry, agriculture and industrial sectors. Its locally manufactured products include the tractor loader backhoe, the haulage tractor and a dump trailers for the construction sector. Its other products for the construction sector include B25E 6X4 Supertruck, tracked dozers and motorized graders for site preparation along with loading tools from excavators to wheel loaders that provide for the initial bulk earthworks. The company offers Finlay mobile crushers and screens; articulated dump trucks (ADTs), wheel loaders, excavators for loading and transportation of material both in quarries and on site; dozers and graders are used during initial road development, and for smaller repair work, walk-behind compaction equipment is distributed through its equipment's operations.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Industrials
- Industry
- Machinery
- Listed since
- 26 May 1995
- Employees
- 3,185
- Website
- bellir.co.za ↗
Leadership
Pay as last reported
- Mr. Gary BellNon-Executive Chairman of the BoardZAR 1.1m
- Mr. Ashley BellChief Executive Officer, Executive Director, since 2015ZAR 559,000
- Ms. Karen van HaghtGroup Finance Director, Executive Director, since 2006ZAR 4.4m
- Mr. Douglas MorrisManaging Director, Europe, Middle East and AfricaZAR 5.2m
- Mr. Dominic ChinnappenDirector - Group Manufacturing and Sales and Operations Planning, since 2013ZAR 5.4m
- Mr. Stephen JonesDirector - Group Engineering, Marketing and Product Portfolio, since 2019ZAR 4.9m
- Mr. Johan van WyngaardtDirector - Group Human ResourcesZAR 4.4m
- Mr. Meltus BadenhorstDirector - Technical servicesZAR 3.2m
- Mr. Tristan Du PisanieDirector - Product developmentZAR 3.1m
- Mr. John FleetwoodManaging director - Bell Equipment Sales SA LtdZAR 4.1m
- Mr. Avishkar GoordeenChief Strategy Officer, since 2017ZAR 4.0m
- Mr. Aldo MayerDirector - Group aftermarket and logistics, since 2022ZAR 8.4m
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 45
- Environment
- 27
- Social
- 44
- Governance
- 64
- Women in the workforce
- 20.60052%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Bell Equipment Ltd possesses several strengths that contribute to its success in the market. Firstly, the company has a strong reputation and brand recognition due to its long history and experience in the industry. This solid reputation helps in building trust and attracting customers. Secondly, Bell Equipment Ltd has a wide range of high-quality and technologically advanced products in its portfolio. This extensive product offering allows the company to cater to diverse customer needs and demands. Lastly, the company has established a global presence and distribution network, enabling it to expand its market reach and serve customers in various regions.
Weaknesses
- Despite its strengths, Bell Equipment Ltd also faces some weaknesses that need attention. One weakness is its dependence on a limited number of key customers, which poses a risk if these customers decide to shift their business elsewhere. Additionally, the company operates in a highly competitive industry where pricing pressures can affect profit margins. Another weakness is its vulnerability to fluctuations in raw material prices, as this can impact manufacturing costs and profitability.
Opportunities
- Bell Equipment Ltd has identified several opportunities that it can capitalize on to drive growth. One opportunity lies in expanding its product portfolio to include environmentally friendly and sustainable equipment, aligning with the increasing focus on sustainability in the industry. The company can also explore emerging markets and new geographies to tap into untapped customer segments. Furthermore, there is an opportunity for Bell Equipment Ltd to leverage advancements in technology, such as digitalization and automation, to enhance its product offerings and improve operational efficiency.
Threats
- Alongside opportunities, Bell Equipment Ltd faces certain threats that may impact its business. One significant threat is the presence of strong competitors in the market. These competitors may offer similar products at competitive prices, affecting Bell Equipment Ltd's market share and revenue. Another threat arises from economic uncertainties and fluctuations, which can impact customer spending patterns and demand for construction and mining equipment. Additionally, stringent regulatory requirements and compliance standards pose a threat to the company, necessitating continuous monitoring and adaptation to remain compliant.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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