83.80
-1.67%
Close of 9 Nov 2026, in EUR
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About Beiersdorf
Its shares trade on XETRA under the ticker BEI.DE. It has been listed since 28 November 1997. It is a member of the DAX. In the fiscal year to 31 December 2025, it reported revenue of €9.85bn and net income of €939.0m. At that date it held total assets of €12.85bn and shareholders' equity of €8.60bn.
Beiersdorf AG is engaged in the development, manufacture, and distribution of skin and personal care products. The company is headquartered in Hamburg, Hamburg. The firm operates through two business segments: Consumer and tesa. The Consumer business segment provides skin and beauty care products, such as all-purpose skin creams, face, body and hand creams, lip care sticks, deodorants, soaps, shampoos, adhesive and other bandages, among others. The brand portfolio includes NIVEA, Eucerin and La Prairie, which constitute the Company’s core brands, as well as regional and local brands, such as Hansaplast, Labello, Florena and Hidrofugal, among others. The tesa business segment is involved in developing, manufacturing and marketing self-adhesive products and solutions for industry, craft businesses and consumers under the tesa brand. The firm also has its own research and development department. Beiersdorf AG is active through more than 150 subsidiaries worldwide. The company is majority-owned by maxingvest ag.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Staples
- Industry
- Personal Products
- Listed since
- 28 Nov 1997
- Employees
- 20,567
- Website
- beiersdorf.com ↗
Leadership
Pay as last reported
- Prof. Dr. Reinhard PoellathChairman of the Supervisory Board, since 2002€227,500
- Mr. Vincent WarneryChairman of the Executive Board, Chief Executive Officer€13.2m
- Mr. Frederic PflanzDeputy Chairman of the Supervisory Board, since 2015€154,000
- Ms. Barbara WentzeIndependent Deputy Chairwomen Supervisory of Board, since 2024€113,572
- Ms. Astrid HermannChief Financial Officer, Member of the Executive Board€5.5m
- Ms. Nicola LafrentzDirector of Human Resources, Labor Director, Member of the Executive Board€2.8m
- Mr. Oswald BarckhahnMember of the Executive Board, Responsible for the Europe & North America€10.0m
- Ms. Grita LoebsackMember of the Executive Board, Responsible for the NIVEA€7.2m
- Mr. Ramon MirtMember of the Executive Board, Responsible for the Emerging Markets€6.6m
- Mr. Patrick RasquinetMember of the Executive Board, Responsible for the Luxury€4.8m
- Ms. Donya - Florence AmerIndependent Member of the Supervisory Board€99,795
- Ms. Hilde CambierIndependent Member of the Supervisory Board, Employee Representatives€78,730
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 87
- Environment
- 99
- Social
- 99
- Governance
- 62
- Direct emissions (scope 1)
- 77,515.07 t
- Energy emissions (scope 2)
- 50,413.03 t
- Value chain emissions (scope 3)
- 985,448 t
- Women in the workforce
- 55%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Strong brand portfolio: Beiersdorf AG owns well-known brands such as Nivea, Eucerin, and La Prairie, which provide a competitive advantage and a loyal customer base.
- Global presence: The company operates in over 150 countries, facilitating market diversification and revenue growth opportunities.
- Research and development capabilities: Beiersdorf AG invests heavily in R&D to create innovative products, giving them a technological edge over competitors.
Weaknesses
- Dependence on skincare sector: Beiersdorf AG primarily focuses on skincare products, which exposes them to market fluctuations in this specific segment.
- Limited product diversification: The company's portfolio is concentrated in the cosmetics and personal care sector, potentially restricting growth opportunities in other industries.
- Vulnerability to currency exchange rates: As a global company, Beiersdorf AG is susceptible to adverse currency fluctuations, impacting its profitability.
Opportunities
- Emerging markets: Beiersdorf AG can expand its presence in emerging markets such as Asia and Africa, where demand for skincare and personal care products is growing rapidly.
- Product innovation: Continued investment in R&D allows the company to develop new and improved products that cater to evolving consumer preferences.
- Online sales and e-commerce: Beiersdorf AG can leverage the growing trend of online shopping to reach a wider customer base and increase sales.
Threats
- Intense competition: The personal care industry is highly competitive, with numerous global and local players, increasing price pressure and the need for constant innovation.
- Economic downturns: During economic downturns, consumers may reduce discretionary spending on skincare products, affecting Beiersdorf AG's sales and profitability.
- Regulatory changes: Changes in regulations related to ingredient safety, product labeling, or environmental impact can impose compliance challenges and increase operating costs.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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