31.61
+6.43%
Close of 9 Nov 2026, in USD
Search any instrument
Reference data, closing prices and charts across 45,000 companies, plus crypto, commodities and currencies.
About Build-A-Bear Workshop
From its filings with the US Securities and Exchange Commission
Build-A-Bear Workshop is based in St Louis, Missouri and is incorporated in Delaware. Its shares trade on NYSE under the ticker BBW. The SEC classifies its business as retail-hobby, toy & game shops. In the fiscal year to 31 January 2026, it reported revenue of $529.8m and net income of $52.2m. At that date it held total assets of $345.5m and shareholders' equity of $155.0m.
Build-A-Bear Workshop, Inc., a Delaware corporation, was formed in 1997 as a mall-based, experiential specialty retailer for children. Build‑A‑Bear has evolved to become a leading global "retailtainment" brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable Heart Ceremony that creates moments of connection for people of all ages. Over the years, Build‑A‑Bear has grown into a multi‑generational phenomenon, positioned at the intersection of pop‑culture trends. Beyond its signature retail experience, our brand also offers pre‑stuffed plush, gifting, partnerships with best‑in‑class licensed and collectible characters, and original storytelling through Build‑A‑Bear Entertainment, LLC. Build‑A‑Bear’s current brand platform and message, “The Stuff You Love,” crosses ages and cultures while celebrating nearly 30 years of helping people mark life’s meaningful moments.
The Build-A-Bear brand has high consumer awareness and positive affinity, and we leverage our brand strength to expand the footprint of our retail experience locations through a range of store sizes, formats, and locations, including tourist destinations. In addition to growing our corporately-managed store footprint, we are also growing through partner-operated and franchise locations, particularly for our international expansion.
Quoted from its 10-K, filed 16 Apr 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 28 Oct 2004
- Employees
- 1,200
- Website
- buildabear.com ↗
- Head office
- 415 S. 18TH STREET, SUITE 200, ST LOUIS, MO, 63103
- Incorporated in
- DE
- Classification
- Retail-Hobby, Toy & Game Shops
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. Craig LeavittIndependent Non-Executive Chairman of the Board$212,875
- Ms. Sharon JohnPresident, Chief Executive Officer, Director, since 2013$2.9m
- Mr. Voin TodorovicChief Financial Officer$1.1m
- Mr. James HurtChief Operations and Experience Officer$1.1m
- Mr. David HendersonChief Revenue Officer$548,416
- Mr. Yevgeny FundlerCompany Secretary, Chief Legal Officer
- Mr. George CarraraIndependent Director$162,906
- Mr. James GoldmanIndependent Director
- Mr. Narayan IyengarIndependent Director$142,906
- Mr. Richard JohnsonIndependent Director
- Ms. Lesli RotenbergIndependent Director$142,906
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 38
- Environment
- 3
- Social
- 59
- Governance
- 53
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Build-A-Bear Workshop Inc possesses several strengths that contribute to its competitive advantage in the market. Firstly, the company has a strong brand image and a loyal customer base. Their unique concept of allowing customers to create and personalize their own stuffed animals creates an emotional connection and enhances customer satisfaction. This has resulted in a solid reputation and positive word-of-mouth promotion. Secondly, Build-A-Bear Workshop Inc has a widespread presence with numerous store locations globally. This extensive network enables them to reach a large customer base and increases their market share. The company's ability to adapt their store layout and offerings to different demographics also adds to their strengths. Thirdly, the company has diversified its product portfolio beyond stuffed animals to include clothing, accessories, and other merchandise. This diversification not only provides additional revenue streams but also enhances customer engagement and increases the likelihood of repeat purchases. Lastly, Build-A-Bear Workshop Inc has embraced digital transformation, leveraging e-commerce and online marketing strategies effectively. They have a user-friendly website and mobile app, making it convenient for customers to purchase products online. This online presence also enables the company to stay connected with their customers through personalized offers and targeted marketing campaigns.
Weaknesses
- Despite their strengths, Build-A-Bear Workshop Inc does face certain weaknesses that pose challenges to their business. One notable weakness is the company's vulnerability to fluctuations in the economy. During periods of economic downturn, consumers may reduce discretionary spending, impacting the demand for non-essential items like stuffed animals. Additionally, Build-A-Bear Workshop Inc heavily relies on the success of their physical store locations. If foot traffic decreases or if there are challenges in maintaining store operations, it can directly affect their revenue and profitability. Furthermore, the company's pricing strategy may be perceived as relatively high compared to competing products in the market. This may deter price-sensitive customers or limit the company's market reach. Lastly, Build-A-Bear Workshop Inc faces competition from various players in the toy and retail industry. Their unique concept has been replicated by some competitors, potentially diluting their market differentiation.
Opportunities
- Build-A-Bear Workshop Inc has several opportunities that can contribute to future growth and expansion. Firstly, they can further enhance their digital presence and invest in online marketing to attract a wider customer base. This includes leveraging social media platforms, influencer collaborations, and targeted online advertisements. Additionally, the company can explore international markets to tap into new customer segments and increase their global footprint. Acquiring or partnering with local toy retailers in different regions can accelerate their market entry and help overcome barriers such as cultural differences and regulatory challenges. Furthermore, Build-A-Bear Workshop Inc can continue expanding their product offerings by collaborating with popular entertainment franchises or licensing characters. This can attract fans of these franchises and generate additional sales through themed merchandise. Lastly, the company can invest in research and development to develop innovative products or technology-driven experiences. This could involve incorporating augmented reality (AR) or virtual reality (VR) elements into their stores or introducing interactive features to further engage customers.
Threats
- Build-A-Bear Workshop Inc faces several threats that may impede their growth and performance. Firstly, changing consumer preferences and trends can pose a risk as demand for traditional stuffed animals and toys may decline. The company needs to stay updated with market dynamics and adapt their offerings accordingly. Secondly, the retail landscape is highly competitive, with both physical and online retailers vying for customer attention. Intense competition can lead to price wars and potential erosion of market share. Build-A-Bear Workshop Inc needs to continually innovate and differentiate their products and experiences to stay ahead. Additionally, economic uncertainties, such as recessions or global financial crises, can impact consumer spending patterns and reduce disposable income. This can directly impact the demand for non-essential items, including those offered by Build-A-Bear Workshop Inc. Lastly, the company's supply chain may face challenges related to sourcing raw materials, manufacturing, and logistics. Any disruption in the supply chain can lead to inventory shortages or delays in product availability, negatively impacting customer satisfaction and sales.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.