9.50
-1.55%
Close of 9 Nov 2026, in SEK
Search any instrument
Reference data, closing prices and charts across 45,000 companies, plus crypto, commodities and currencies.
About New Bubbleroom Sweden
Its shares trade on Nasdaq Stockholm under the ticker BBROOM.ST. It has been listed since 23 November 2021. In the fiscal year to 31 December 2025, it reported revenue of SEK 424.6m and a net loss of SEK 23.5m. At that date it held total assets of SEK 183.5m and shareholders' equity of SEK 78.2m.
New Bubbleroom Sweden AB operates as online fashion retailers. The company is headquartered in Boras, Vastra Gotalands. The company went IPO on 2021-11-23. The firm offers luxurious, glamorous and feminine fashion for women within party fashion and everyday clothing. Bubbleroom's range consists of a competitive product mix, consisting of the Company's own designed brands and external brands, which Bubbleroom sells through the Company's own online channel and through online marketplaces. The firm's operations include the design and sale of clothes, underwear, shoes and accessories. Bubbleroom collaborates with influencers in the Nordics through exclusive design collaborations. Bubbleroom has its its primary customer base in the Nordics as well distribution to parts of Europe via the digital market platform Zalando.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 23 Nov 2021
- Website
- bubbleroom.se ↗
Leadership
Pay as last reported
- Ville Kangasmuukko NordströmChief Executive Officer, since 2015
- Paul Ivaro KälleniusIndependent Director, since 2008
- Joel SandbergChief Operating Officer, since 2019
- Esko ÃsterbackaChief Financial Officer, since 2019
- Nina VatanseverChief Product Officer, since 2017
- Sofie RydbergChief Marketing Officer, since 2021
- Emilia VuoriManager-People & Culture, since 2021
- Freddy Mikael SobinChairman, since 2012
- Aurore BelfrageIndependent Director, since 2019
- Susanne HolmstromIndependent Director, since 2019
- Malin Strihagen, MBAIndependent Director, since 2019
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Online fashion retailer with strong Nordic influence and exclusive influencer collaborations.
- Luxurious, glamorous fashion range for women in party and everyday wear.
- Competitive product mix including own brands and external brands sold online.
Weaknesses
- Limited to Nordic market with distribution only in parts of Europe via Zalando.
- Dependent on online marketplaces for sales channels beyond own website.
- IPO in 2021 with no mention of long-term financial stability.
Opportunities
- Expansion into new European markets through Zalando's digital platform.
- Growing demand for feminine fashion in the Nordic region.
- Collaboration with more influencers for exclusive designs in the Nordics.
Threats
- Competition from other online fashion retailers in the Nordics.
- Economic downturns affecting discretionary spending on fashion.
- Over-reliance on digital platforms for sales and marketing.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.