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Aurora Design PCL AURA.BK · THB

Consumer Discretionary · SET · 🇹🇭 Thailand

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13.70

+3.01%

Close of 9 Nov 2026, in THB

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About Aurora Design PCL

Its shares trade on SET under the ticker AURA.BK. It has been listed since 29 November 2022. In the fiscal year to 31 December 2025, it reported revenue of THB 38.95bn and net income of THB 1.46bn. At that date it held total assets of THB 24.29bn and shareholders' equity of THB 7.34bn.

Aurora Design Public Co. Ltd. designs and manufactures jewelry products. The company is headquartered in Bangkok, Bangkok Metropolis. The company went IPO on 2022-11-29. The firm and its subsidiaries are engaged in trading of gold jewelry, diamonds, gems, and k-gold. The company is involved in rendering service of sales with right of redemption for gold jewelry, diamonds, gems, and k-gold. The firm is involved in rendering service of sales with right of redemption for gold jewelry, diamonds, gems, and k-gold. The firm's product categories include gold sheets, diamond, and gold ornaments. The company offers bracelets, rings, necklaces, pendants, and others. The company operates jewelry shops across Thailand. The company also sells its products online.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Discretionary
Industry
Specialty Retail
Listed since
29 Nov 2022

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Aurora Design PCL operates jewelry shops across Thailand with strong local market presence.
  • The company offers diverse product categories including gold sheets, diamonds, and gold ornaments.
  • Aurora Design PCL provides online sales channels for gold jewelry, diamonds, and k-gold products.

Weaknesses

  • The company's business is limited to Thailand, restricting international expansion opportunities.
  • Aurora Design PCL relies on gold jewelry, diamonds, and k-gold for revenue generation.
  • The firm's operations are concentrated in Bangkok, Bangkok Metropolis, limiting regional diversification.

Opportunities

  • Expanding online sales channels can reach more customers in Thailand and beyond.
  • Increasing demand for gold jewelry and diamonds in Southeast Asia presents growth potential.
  • The company can leverage its retail presence to introduce new product lines in Thailand.

Threats

  • Economic downturns in Thailand could reduce consumer spending on luxury items like jewelry.
  • Competition from local and international jewelry brands may impact market share.
  • Fluctuations in gold prices could affect profitability and pricing strategies.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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