5.80
+2.65%
Close of 9 Nov 2026, in THB
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About Asia Hotel PCL
Its shares trade on SET under the ticker ASIA.BK. It has been listed since 29 September 1989. In the fiscal year to 31 December 2025, it reported revenue of THB 1.36bn and a net loss of THB 1.1m. At that date it held total assets of THB 11.64bn and shareholders' equity of THB 5.77bn.
Asia Hotel Public Co., Ltd. engages in hotel and restaurant business. The company is headquartered in Bangkok, Bangkok Metropolis. The Company’s segments include room service, food and beverage and rental of shopping complex, and real estate. The firm and its subsidiaries, Asia Pattaya Hotel Co., Ltd. and Asia Airport Hotel Co., Ltd, are involved in the hotel business, with their principal activities consisting of room service and operating restaurants. Its hotels are operated by Asia Airport Hotel Co., Ltd., which include Asia Cha Am Hotel, Ratchapruek Lanna Boutique and Darley Hotel. Its subsidiaries include Zeer Property Plc., which is involved in the rental shopping complex business; Zeer Oversea LLC., is involved in the rental of a shopping complex business and the hotel business consisting of room service; Zeer Asset Co., Ltd., is involved in the rental of a hotel business, and the Spa Hotel Co., Ltd., is involved in rental of shopping complex business and the rental of hotel business.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 29 Sept 1989
- Employees
- 538
- Website
- asiahotel.co.th ↗
Leadership
Pay as last reported
- Mrs. Suvimol TecharuvichitChief Executive Officer, Director, since 1966
- Mr. Surapong TecharuvichitManaging Director, Director, since 1983
- Ms. Pornpun TanariyakulDeputy Managing Director, Director, since 2003
- Mrs. Oyetip HayrabutDeputy Managing Director
- Ms. Ganlayanee RoungrayubchaiDirector of Sales ( F&B)
- Mr. Kriengsak JumareeHotel Manager
- Mr. Theerarath TecharuvichitAssistant to Managing Director
- Mrs. Sudjai TopolActing Housekeeping Manager
- Ms. Somsri TungstatpongsathornFinancial and Accounting Manager
- Ms. Sudaratana WisnuwatanakitCompany Secretary
- Mr. Yong Soh CheeDirector
- Dr. Chotima PuasiriIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Asia Hotel PCL operates in Bangkok with 538 employees and strong hotel segments.
- Asia Airport Hotel Co., Ltd. manages Asia Cha Am Hotel and Ratchapruek Lanna Boutique properties.
- Zeer Property Plc. and Zeer Asset Co., Ltd. provide diversified rental income streams.
Weaknesses
- Asia Pattaya Hotel Co., Ltd. focuses on a single location in Pattaya for its hotel operations.
- Zeer Oversea LLC. has limited involvement in the hotel business beyond rental services.
- Spa Hotel Co., Ltd. concentrates on rental activities without direct hotel management.
Opportunities
- Expanding room service at Asia Cha Am Hotel could increase occupancy rates.
- Developing new food and beverage offerings at Ratchapruek Lanna Boutique may attract more customers.
- Utilizing Zeer Property Plc.'s shopping complex rentals for cross-promotion opportunities.
Threats
- Ratchapruek Lanna Boutique faces competition from other hotels in Bangkok.
- Darley Hotel must address rising operational costs in the tourism sector.
- Asia Airport Hotel Co., Ltd. needs to manage seasonal demand fluctuations at its properties.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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