430.00p
+3.24%
Close of 9 Nov 2026, in pence
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About ASOS
Its shares trade on LSE under the ticker ASC.L. It has been listed since 3 October 2001. In the fiscal year to 31 August 2025, it reported revenue of £2.46bn and a net loss of £298.4m. At that date it held total assets of £1.67bn and shareholders' equity of £212.4m.
ASOS Plc engages in in the operation of a multi-platform offering fashion products for 20-somethings. The firm sells and offers a range of fashion-related content on ASOS.com. The firm's segments include UK, US, EU and RoW. The company sells over 85,000 branded and own-label products through localized mobile and Web experiences, delivering from its fulfilment centers in the United Kingdom, the United States, Europe and across the world. The company offers approximately 75,000 separate clothing ranges, spanning women's wear and menswear, footwear and accessories, alongside its jewelry and beauty collections. The firm's collection of specialist own-label lines includes ASOS Curve, ASOS Maternity, ASOS Tall and ASOS Petite. The firm caters a range of customer segments and sizes, across all categories and price points. The company also operates returns centers in Australia and Poland. The company operates country-specific Websites in Australia, France, Germany, Italy, Spain, Russia and the Unites States.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Internet & Direct Marketing Retail
- Listed since
- 3 Oct 2001
- Employees
- 4,755
- Website
- asosplc.com ↗
Leadership
Pay as last reported
- Mr. Jorgen LindemannNon-Executive Independent Chairman of the Board£353,194
- Mr. Jose Ramos CalamonteChief Executive Officer, Executive Director, since 2021£1.2m
- Mr. William BarkerDeputy Chairman of the Board
- Mr. Aaron IzzardChief Financial Officer, Executive Director, since 2025
- Ms. Ras VaghjianiExecutive Vice President - People Experience
- Mr. Dan EltonExecutive Vice President - Customer
- Ms. Fiona GaughanExecutive Vice President - Commercial
- Ms. Elena OrtizExecutive Vice President - Product
- Mr. Anthony SadounExecutive Vice President - Digital Product
- Ms. Vanessa SpenceExecutive Vice President - Creative
- Mr. Christoph StarkExecutive Vice President - Global Logistics and Supply Chain
- Mr. Hugh WilliamsInterim Executive Vice President - Technology
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 82
- Environment
- 76
- Social
- 86
- Governance
- 85
- Direct emissions (scope 1)
- 2,782 t
- Energy emissions (scope 2)
- 9,125 t
- Value chain emissions (scope 3)
- 1,207,551 t
- Women in the workforce
- 63%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- ASOS PLC has developed a strong brand image in the online fashion retail industry. It is recognized for its trendy and affordable fashion products, which appeal to young consumers globally.
- ASOS offers a diverse range of products including clothing, accessories, beauty products, and footwear. This wide range of offerings allows the company to cater to various customer preferences and attract a large customer base.
- ASOS has a robust and efficient supply chain, enabling them to quickly deliver products to customers worldwide. Their logistics infrastructure and partnerships help in maintaining a high level of customer satisfaction.
Weaknesses
- ASOS relies heavily on online operations, which makes them vulnerable to technical glitches, cyber-attacks, or disruptions in internet services. Any such issues can impact their ability to serve customers and generate revenue.
- The online fashion retail industry is highly competitive, with numerous competitors vying for market share. ASOS faces intense competition, both from established players and new entrants, which puts pressure on their market position and profitability.
- ASOS operates in multiple countries, and expanding internationally poses risks related to regulatory compliance, cultural differences, and currency fluctuations. These factors can potentially impact their business operations and profitability.
Opportunities
- ASOS has opportunities to further expand its customer base in growing markets, especially in Asia and the Americas. This expansion can be achieved through targeted marketing, localization efforts, and strategic partnerships.
- With increasing awareness about sustainability, there is a rising demand for eco-friendly and ethical fashion. ASOS can capitalize on this opportunity by offering a wider range of sustainable fashion products and showcasing their commitment to responsible practices.
- ASOS can leverage data analytics and customer insights to personalize the online shopping experience. By utilizing advanced technology and algorithms, they can provide tailored recommendations and offers, enhancing customer loyalty and driving sales.
Threats
- Fashion trends are constantly evolving, and ASOS needs to adapt quickly to stay relevant. Failing to predict or respond to changing fashion preferences can result in excess inventory, decreased sales, and loss of market share.
- ASOS operates in a global economy susceptible to economic downturns, currency fluctuations, and trade disputes. Economic volatility can impact consumer spending patterns and pose challenges to ASOS' financial performance.
- As an online retailer, ASOS needs to prioritize the protection of customer data and ensure compliance with data privacy regulations. Any data breaches or security vulnerabilities can damage the company's reputation and erode customer trust.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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