10.02
-5.56%
Close of 9 Nov 2026, in USD
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About Asana
From its filings with the US Securities and Exchange Commission
Asana is based in San Francisco, California and is incorporated in Delaware. Its shares trade on NYSE under the ticker ASAN. The SEC classifies its business as prepackaged software. In the fiscal year to 31 January 2026, it reported revenue of $790.8m and a net loss of $189.0m. At that date it held total assets of $844.1m and shareholders' equity of $154.1m. By region, United States accounted for 59.2%, followed by International at 40.8%.
Asana is the system of action for work, built for the Agentic Enterprise. We provide a comprehensive solution where humans and AI agents can collaborate effectively so that individuals work smarter, teams move faster, and organizations deliver results. Over 180,000 paying customers across 200 countries and territories use Asana to connect their work to company goals and orchestrate mission-critical workflows like product launches, employee onboarding, resource planning, tracking company-wide strategic initiatives and more. By combining institutional memory with a governed execution surface, our platform enables organizations to orchestrate work across human and AI team members. This drives clarity, accountability, and impact across the organization from executives and department heads to the team leads, individuals, and agents delivering the work. In Asana, the "Who, What, When, and Why" of work is transparent, ensuring that every action, whether taken by a person or an AI agent, is grounded in real business context and aligned to strategic goals.
Asana was created because our co-founders experienced firsthand the work coordination challenges faced by large and growing companies. Instead of spending time on high impact work that generates results, employees get stuck in status meetings, lose time trying to use fragmented tools, and struggle to find information and coordinate work across a sprawl of emails, documents, and communication apps.
Quoted from its 10-K, filed 13 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Information Technology
- Industry
- Software
- Listed since
- 30 Sept 2020
- Employees
- 1,767
- Website
- asana.com ↗
- Head office
- 633 FOLSOM STREET, SAN FRANCISCO, CA, 94107
- Incorporated in
- DE
- Classification
- Services-Prepackaged Software
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Dustin MoskovitzChairman of the Board, Co-Founder, since 2008$1
- Mr. Daniel RogersChief Executive Officer, Director, since 2025
- Ms. Sonalee ParekhChief Financial Officer and Head of Finance$13.4m
- Ms. Anne RaimondiChief Operating Officer, since 2019$5.5m
- Ms. Eleanor LaceyGeneral Counsel, Corporate Secretary$3.2m
- Mr. Arnab BoseChief Product Officer
- Ms. Lorrie NorringtonLead Independent Director$233,746
- Mr. Adam D'AngeloDirector$204,996
- Mr. Justin RosensteinCo-Founder, Director$204,996
- Ms. Krista Anderson- CoppermanIndependent Director$226,996
- Mr. Marc BoroditskyIndependent Director
- Ms. Sydney CareyIndependent Director$230,996
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 70
- Environment
- 53
- Social
- 81
- Governance
- 75
- Direct emissions (scope 1)
- 243 t
- Energy emissions (scope 2)
- 660 t
- Value chain emissions (scope 3)
- 29,910 t
- Women in the workforce
- 46%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Asana Inc offers a powerful project management software that allows teams to collaborate, organize tasks, and track progress efficiently. This software provides comprehensive features such as task assignment, file sharing, and deadline tracking, which contribute to improved productivity and streamlined workflows.
- Asana's user-friendly interface makes it easy for individuals and teams to quickly adopt and navigate the software. The intuitive design enhances user experience and reduces the learning curve, increasing user satisfaction and adoption rates.
- Asana integrates seamlessly with various third-party applications, allowing users to consolidate their workflows and access all necessary tools in one place. This integration capability enhances productivity by eliminating the need to switch between multiple platforms.
Weaknesses
- Asana heavily relies on a stable internet connection for users to access and utilize its features. In situations where internet connectivity is limited or unreliable, users may experience downtime or difficulties in utilizing the software, affecting productivity and efficiency.
- While Asana's interface is designed to be user-friendly, the software's extensive features and customization options may initially overwhelm novice users. Training and onboarding processes may be required to ensure users can fully leverage the software's capabilities.
Opportunities
- The demand for project management software is expected to grow as more businesses recognize the benefits of streamlined workflows and improved collaboration. Asana has the opportunity to capture a larger market share by targeting new customers and industries seeking effective project management solutions.
- Asana can capitalize on opportunities for continuous product development to stay ahead of competitors. By incorporating user feedback, identifying emerging trends, and enhancing existing features, Asana can further improve its software and adapt to evolving customer needs.
Threats
- As the project management software market continues to grow, more competitors might emerge, offering similar solutions. This increased competition puts pressure on Asana to differentiate itself through constant innovation, strong marketing campaigns, and exceptional customer service.
- During economic downturns or recessions, businesses may cut back on expenses, including software subscriptions. Asana needs to mitigate the impacts of economic downturns by providing value to its customers, demonstrating cost-saving benefits, and maintaining strong customer relationships.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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