229.49
-0.54%
Close of 9 Nov 2026, in USD
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About Appfolio
From its filings with the US Securities and Exchange Commission
Appfolio is based in Santa Barbara, California. Its shares trade on Nasdaq under the ticker APPF. The SEC classifies its business as prepackaged software. In the fiscal year to 31 December 2025, it reported revenue of $950.8m and net income of $140.9m. At that date it held total assets of $689.0m and shareholders' equity of $542.6m. By business, Value Added Services brought in 75.9% of revenue, followed by Subscription Services at 22.2% and Other at 1.9%.
Our mission is to build the platform where real estate comes to do business. The AppFolio Platform is designed to deliver value to industry stakeholders throughout the property management ecosystem. These stakeholders include property managers, property owners and investors, residents, and vendors. Our performance-driven platform is (i) a system of record to centralize and store all critical operating information, (ii) a system of action to automate complex workflows while delivering improved outcomes, and (iii) a system of growth to drive value and revenue for the entire ecosystem.
The AppFolio Platform is built upon a unified architecture designed to serve as a single secure system of record for our customers' operational and financial data. This platform foundation provides real-time business intelligence and accounting functionality while maintaining data integrity. Building upon this foundation, AppFolio Realm integrates artificial intelligence, or AI, directly into the platform’s workflows. Through features such as Realm, the platform is capable of automating repetitive, high-volume tasks and promoting operational efficiency. To further enhance the platform's versatility, the AppFolio Stack™ marketplace utilizes application programming interfaces, or APIs, to facilitate our customers' ability to integrate specialized, third-party technology and services. This extensible ecosystem allows customers and partners to customize their workflows and incorporate specialized external solutions into the unified AppFolio environment.
Quoted from its 10-K, filed 5 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Information Technology
- Industry
- Software
- Listed since
- 26 Jun 2015
- Employees
- 1,702
- Website
- appfolio.com ↗
- Head office
- 70 CASTILIAN DRIVE, SANTA BARBARA, CA, 93117
- Classification
- Services-Prepackaged Software
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Andreas Von BlottnitzIndependent Chairman of the Board$259,864
- Mr. William TriggPresident, Chief Executive Officer, Director, since 2020$5.0m
- Mr. Tim EatonChief Financial Officer$965,701
- Ms. Elizabeth BaratChief People Officer
- Ms. Marcy CampbellChief Revenue Officer
- Ms. Saori CaseyIndependent Director
- Ms. Janet KerrIndependent Director$259,864
- Ms. Olivia NottebohmIndependent Director$194,864
- Ms. Agnes ScanlanIndependent Director$249,864
- Ms. Winifred WebbIndependent Director$249,864
- Ms. Lori BarkerInvestor Relations, since 2022
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 37
- Environment
- 11
- Social
- 54
- Governance
- 46
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Appfolio Inc exhibits several strengths that contribute to its success in the market. Firstly, the company has developed a highly intuitive and user-friendly property management software platform, which distinguishes it from competitors. Additionally, Appfolio benefits from a strong brand reputation and a large customer base, enabling it to capitalize on cross-selling opportunities and generate recurring revenue. Furthermore, the company has a talented and experienced team that has consistently delivered innovative solutions to meet the evolving needs of the real estate industry.
Weaknesses
- Appfolio Inc also faces certain weaknesses that could hinder its growth and competitiveness. One notable weakness is the company's dependence on the North American market, which exposes it to regional economic fluctuations and limits its global expansion potential. Moreover, Appfolio's heavy reliance on subscription-based revenue streams can make it susceptible to customer churn and potential revenue decline in case of market saturation or increased competition. Additionally, the company's limited product offering compared to some competitors may restrict its ability to capture a wider range of client segments.
Opportunities
- Appfolio Inc has several opportunities that it can leverage to further enhance its market position. Firstly, the ongoing digital transformation in the real estate industry presents an opportunity for the company to expand its product portfolio and cater to additional customer needs. Furthermore, Appfolio can benefit from increased adoption of cloud-based software solutions, which can drive efficiency and cost savings for property management companies. Additionally, exploring new geographical markets, such as expanding into international markets, could help Appfolio diversify its revenue streams and reduce dependency on a single region.
Threats
- There are several threats that Appfolio Inc needs to address to sustain its growth and competitiveness. One notable threat is the intensifying competition within the property management software industry. The presence of established players and emerging startups poses challenges in terms of product differentiation and customer acquisition. Moreover, the rapid pace of technological advancements presents a risk of potential disruption, and Appfolio must continuously innovate to stay ahead of industry trends. Additionally, regulatory changes and compliance requirements in the real estate sector can create challenges and increase operational costs for Appfolio.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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