Applovin APP · USD
Information Technology · Software · US listing · 🇺🇸 United States
S&P 500Nasdaq-100
410.00
+4.80%
Close of 9 Nov 2026, in USD
Search any instrument
Reference data, closing prices and charts across 45,000 companies, plus crypto, commodities and currencies.
About Applovin
From its filings with the US Securities and Exchange Commission
Applovin is based in Palo Alto, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker APP. It is a member of the S&P 500 and Nasdaq-100. The SEC classifies its business as computer programming, data processing, etc.. In the fiscal year to 31 December 2025, it reported revenue of $5.48bn and net income of $3.33bn. At that date it held total assets of $7.26bn and shareholders' equity of $2.13bn. By region, United States accounted for 51.6%, followed by Rest of the world at 48.4%.
Our mission is to create meaningful connections between companies and their ideal customers. We provide end-to-end artificial intelligence-powered ("AI") advertising solutions for businesses to reach, monetize and grow their global audience. Our scaled business model is intricately linked to the advertising ecosystem, providing a durable competitive advantage. We generate revenue when our advertisers achieve their return on advertising spend targets with our advertising solutions, ensuring that their success directly fuels our growth.
We generate our revenue from advertising solutions. As more advertisers use our advertising solutions to market and monetize their content, we gain access to more data regarding users and user engagement1, further strengthening our scaled distribution. As our distribution grows, we gain better insights for Axon AI, which then further enhances the efficiency and effectiveness of the Axon Ads Manager.
Our comprehensive, end-to-end advertising solutions deliver value by helping companies scale their businesses and maximize their revenue by automating their marketing, engagement, and monetization efforts. Through Axon Ads Manager, we provide marketing technology that allows advertisers to reach more of the most suitable users with personalized content in order to increase the number of users who download and/or engage with their content. We also provide advertisers with monetization and analytics technology to maximize the value of their advertising inventory by obtaining a high price for each impression.
Quoted from its 10-K, filed 19 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Information Technology
- Industry
- Software
- Listed since
- 15 Apr 2021
- Employees
- 876
- Website
- applovin.com ↗
- Head office
- 1100 PAGE MILL RD, PALO ALTO, CA, 94304-1047
- Incorporated in
- DE
- Classification
- Services-Computer Programming, Data Processing, Etc.
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Adam ForoughiChairman of the Board, Chief Executive Officer, Co-Founder, since 2011$11.2m
- Mr. Matthew StumpfChief Financial Officer$7.4m
- Mr. Vasily ShikinChief Technology Officer$5.9m
- Mr. Dmitriy DoroshVice President, Controller
- Ms. Victoria ValenzuelaChief Legal Officer, Corporate Secretary$5.9m
- Mr. Craig BillingsLead Independent Director$457,656
- Mr. Herald ChenDirector, since 2018$105,000
- Mr. Eduardo VivasDirector$552,431
- Ms. Margaret GeorgiadisIndependent Director$343,672
- Ms. Alyssa Harvey DawsonIndependent Director$312,048
- Ms. Barbara MessingIndependent Director$711,766
- Mr. Todd MorgenfeldIndependent Director$355,320
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Established market reputation and recognition within the mobile advertising industry.
- Diversified network of mobile app publishers, allowing for a wide reach and potential client base.
- Strong technological capabilities and innovative solutions for mobile advertising.
- Proven track record of driving user engagement and monetization for app developers.
Weaknesses
- Limited presence in certain geographical regions, potentially missing out on untapped markets.
- Dependence on advertising budgets of app developers, subject to economic fluctuations.
- Relatively higher competition in the mobile advertising sector, requiring continuous differentiation.
- Possibility of negative user perceptions of targeted advertising, impacting user acquisition.
Opportunities
- Growing global mobile app market offers potential for increased demand for mobile advertising solutions.
- Expansion into emerging markets with rising smartphone adoption rates.
- Integration of artificial intelligence and machine learning technologies to enhance targeting capabilities.
- Collaboration with popular app developers and influencers to amplify brand exposure.
Threats
- Increasing privacy concerns and regulatory changes affecting targeted advertising practices.
- Rapid advancements in ad-blocking technologies potentially reducing ad visibility.
- Potential disruption from new entrants or existing competitors with disruptive business models.
- Economic downturns leading to reduced advertising budgets and lower demand for mobile advertising.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.