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+0.76%
Close of 9 Nov 2026, in EUR
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About Ad Pepper Media International
Its shares trade on XETRA under the ticker APM.DE. It has been listed since 6 October 2000. In the fiscal year to 31 December 2025, it reported revenue of €50.2m and net income of €752,000. At that date it held total assets of €75.3m and shareholders' equity of €27.7m.
ad pepper media International NV is an investment holding company, which provides digital marketing services and technology solutions. The company is headquartered in Nuremberg, Bayern. The company went IPO on 2000-10-06. The firm provides online services, strategies and solutions for interactive media, direct marketing and technology. Its activities are divided into three segments: ad pepper media, Webgains and ad agents. Display, performance, e-mail, affiliate and search-engine marketing, as well as semantic targeting and ad serving product groups cover the range of its online advertising formats. In addition to a regional, national and international marketing presence, Website partners receive a number of other products and services, such as branding, traffic analysis and performance optimization, provided by Ad Pepper Media International NV and its affiliated companies. As of December 31, 2011, the Company operated 17 subsidiaries, based in the Netherlands, Germany, Sweden, Denmark, the United Kingdom, France, Spain, the United States, Australia and Switzerland.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Communication Services
- Industry
- Media
- Listed since
- 6 Oct 2000
- Employees
- 225
- Website
- adpeppergroup.com ↗
Leadership
Pay as last reported
- Mr. Michael OschmannChairman of the Supervisory Board, since 2000€6,000
- Dr. Jens KoernerChief Executive Officer, Sole Member of the Management Board€425,000
- Mr. Thomas BauerIndependent Member of the Supervisory Board€6,000
- Pol. Capt. Dagmar BottenbruchIndependent Member of the Supervisory Board€6,000
- Dr. Stephan RoppelIndependent Member of the Supervisory Board€6,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Ad Pepper Media International NV has several strengths that contribute to its success. Firstly, the company has a strong and established brand presence in the digital advertising industry. This helps to attract clients and build trust with potential partners. Secondly, Ad Pepper Media has a diverse range of advertising products and solutions, allowing it to cater to the specific needs and preferences of different clients. This flexibility gives the company a competitive edge and opens up opportunities for collaboration with various businesses. Additionally, Ad Pepper Media has a solid track record of delivering effective advertising campaigns. Its experienced team of professionals ensures high-quality services and customer satisfaction, which further strengthens the company's reputation. Lastly, Ad Pepper Media benefits from strong relationships with publishers, giving the company access to a wide network of digital platforms for ad placement. This extensive reach enhances the company's ability to target desired audiences effectively.
Weaknesses
- Despite its strengths, Ad Pepper Media International NV also faces certain weaknesses that need to be addressed. One major weakness is the company's heavy reliance on the performance of the digital advertising market. Fluctuations in market conditions could significantly impact Ad Pepper Media's profitability and growth potential. Another weakness lies in the company's limited geographic presence. While Ad Pepper Media operates globally, it may face challenges in expanding its market share in certain regions where local competitors have a stronger foothold. Additionally, the company's dependency on technological advancements poses a weakness. Rapid changes in digital advertising strategies and technologies require continuous adaptation, which can be resource-intensive and time-consuming for Ad Pepper Media. Lastly, Ad Pepper Media may face challenges in attracting and retaining top talent in the competitive digital advertising industry due to the presence of other established players.
Opportunities
- Ad Pepper Media International NV has several opportunities that can fuel its growth and success. Firstly, the increasing digitalization of various industries presents a vast market for digital advertising services. Ad Pepper Media can leverage this trend to expand its client base and increase revenue. Ad Pepper Media can also seize the opportunity to diversify its product offerings and explore new advertising formats or technologies. By staying ahead of industry trends and consumer preferences, the company can capture emerging market segments and gain a competitive advantage. The global shift towards data-driven marketing and targeted advertising opens up opportunities for Ad Pepper Media to strengthen its capabilities in data analytics and audience profiling. This can enhance the company's ability to deliver personalized and effective advertising campaigns, attracting more clients and generating higher revenues. Furthermore, strategic partnerships and collaborations with other companies in the advertising industry can create synergies and help Ad Pepper Media access new markets or expand its reach in existing markets.
Threats
- Ad Pepper Media International NV faces several threats that could hinder its growth and profitability. Firstly, intense competition within the digital advertising market is a significant threat. The presence of established global players and emerging startups creates price pressure and may reduce Ad Pepper Media's market share. Legal and regulatory changes surrounding data privacy and consumer protection can also pose threats to Ad Pepper Media. Compliance with evolving regulations and maintaining consumer trust in data handling practices is crucial for the company's long-term sustainability. Economic downturns or market instability can impact advertising budgets, resulting in reduced client spending and lower revenues for Ad Pepper Media. This vulnerability to market fluctuations highlights the need for diversified revenue sources and risk management strategies. Lastly, rapid technological advancements and changes in consumer behavior pose threats as well. Ad Pepper Media must stay agile and continuously adapt to new technologies and platforms to remain competitive and relevant in the increasingly digital advertising landscape.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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