18.35
+6.01%
Close of 9 Nov 2026, in USD
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About American Outdoor Brands
From its filings with the US Securities and Exchange Commission
American Outdoor Brands is based in Columbia, Missouri and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker AOUT. The SEC classifies its business as sporting & athletic goods, nec. In the fiscal year to 30 April 2026, it reported revenue of $190.5m and a net loss of $9.2m. At that date it held total assets of $226.6m and shareholders' equity of $165.9m.
We are a leading provider of outdoor lifestyle products and shooting sports accessories encompassing hunting, fishing, meat processing, outdoor cooking, shooting, and personal security and defense products for rugged outdoor enthusiasts.
We focus on our brands and the establishment of product categories in which we believe our brands will resonate strongly with the activities and passions of consumers and enable us to capture an increasing share of our overall addressable markets. Our owned brands include BOG, BUBBA, Caldwell, Crimson Trace, Frankford Arsenal, Grilla, Hooyman, Imperial, LaserLyte, Lockdown, MEAT! Your Maker, Old Timer, Schrade, Tipton, Uncle Henry, and Wheeler, and we license additional brands for use in association with certain products we sell, including M&P, Smith & Wesson, and Performance Center by Smith & Wesson. In focusing on the growth of our brands, we organize our product development, customer service, and marketing teams into four brand lanes, each of which focuses on one of four distinct consumer verticals – Adventurer, Harvester, Marksman, and Defender – with each of our brands included in one of the brand lanes. Our brand lane structure allows us to efficiently leverage talent, expertise, and resources across multiple brands while maintaining a strong focus on the unique needs of each consumer vertical. This approach provides the benefits of dedicated brand support in a more scalable and cost-effective manner than maintaining separate teams for every individual brand.
Quoted from its 10-K, filed 25 Jun 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Leisure Products
- Listed since
- 10 Aug 2020
- Employees
- 267
- Head office
- 1800 NORTH ROUTE Z, SUITE A, COLUMBIA, MO, 65202
- Incorporated in
- DE
- Classification
- Sporting & Athletic Goods, NEC
- Filer status
- Accelerated filer<br>Smaller reporting company
Leadership
Pay as last reported
- Mr. Barry MonheitIndependent Chairman of the Board$232,722
- Mr. Brian MurphyPresident, Chief Executive Officer, Director, since 2020$2.9m
- Mr. H. Andrew FulmerChief Financial Officer, Executive Vice President, Treasurer$1.2m
- Mr. Brent VulgamottChief Operating Officer$727,550
- Mr. James TayonChief Product Officer
- Mr. Bradley FavreauIndependent Director$169,722
- Ms. Mary GallagherIndependent Director$191,254
- Mr. Gregory GluchowskiIndependent Director$196,287
- Mr. Luis MarconiIndependent Director$194,720
- Ms. Liz SharpVice President - Investor Relations
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 46
- Environment
- 29
- Social
- 71
- Governance
- 37
- Women in the workforce
- 30%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- American Outdoor Brands Inc holds a strong market position as a leading provider of firearms, ammunition, and outdoor products in the United States. The company's well-established brand recognition and reputation contribute to its competitive advantage.
- With a diverse range of products catering to firearms enthusiasts and outdoor enthusiasts, American Outdoor Brands Inc offers a wide variety of options to its customer base. This broad product portfolio allows the company to target multiple market segments and capture different customer preferences.
- American Outdoor Brands Inc leverages innovative technology in its products, including advanced firearm designs and manufacturing processes. This technological advantage enables the company to stay ahead of its competitors and provide customers with high-quality and reliable products.
Weaknesses
- As an American-focused company, American Outdoor Brands Inc heavily relies on the US market for its revenue. This dependence increases the company's vulnerability to fluctuations in the US economy, changes in regulations, and shifts in consumer preferences within the country.
- The nature of American Outdoor Brands Inc's business in the firearms industry has subjected it to ongoing controversy and discussions surrounding gun control issues. This controversial image can negatively impact the company's reputation and potential market opportunities, especially in international markets or among more socially-conscious consumers.
Opportunities
- The increasing concern for personal safety and self-defense presents an opportunity for American Outdoor Brands Inc to expand its customer base. By promoting its products' role in personal security, the company can tap into a potentially larger market segment and drive sales growth.
- Entering new international markets allows American Outdoor Brands Inc to diversify its revenue streams and reduce dependence on the US market. By catering to the demand for firearms and outdoor products in different countries, the company can capture new market shares and benefit from potential economic and demographic growth abroad.
Threats
- The implementation of stricter gun control regulations, both at the federal and state levels, poses a threat to American Outdoor Brands Inc's sales and profitability. Increased regulations may limit the availability or sale of certain firearms, impacting the company's product offerings and market demand.
- American Outdoor Brands Inc faces competition from substitute products, including non-lethal personal defense items or alternative recreational activities. The availability and affordability of such substitutes might divert potential customers away from the firearms and outdoor products offered by the company.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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