92.00p
-0.54%
Close of 9 Nov 2026, in pence
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About AO World plc
Its shares trade on LSE under the ticker AO.L. It has been listed since 26 February 2014. In the fiscal year to 31 March 2026, it reported revenue of £1.27bn and net income of £35.9m. At that date it held total assets of £485.4m and shareholders' equity of £175.5m.
AO World Plc is a European online retailer company, which engages in the production, marketing and distribution of electrical products. The company is headquartered in Bolton, Lancashire. The company went IPO on 2014-02-26. The firm operates through two segments: online retailing of domestic appliances to customers in the UK, and online retailing of domestic appliances to customers in Europe (excluding the United Kingdom). The firm offers over 5,500 stock keeping units (SKUs) in the United Kingdom, approximately 2,000 in Germany and over 600 in the Netherlands. The firm offers a range of ancillary services, such as customer finance options, an unpack and recycle service, product care packs, and disposal and connection services. In the United Kingdom, the Company operates in approximately three categories: Major Domestic Appliances (MDA), Small Domestic Appliances (SDA) and Audio Visual (AV). The MDA market offers built-in appliances, such as dishwashers. The SDA market comprises small appliances, food preparation and floor care. The AV market includes television, audio, set-top boxes, digital versatile disc (DVD) and Blu-Ray players.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Internet & Direct Marketing Retail
- Listed since
- 26 Feb 2014
- Employees
- 3,119
- Website
- ao-world.com ↗
Leadership
Pay as last reported
- Mr. Geoffrey CooperNon-Executive Independent Chairman of the Board£210,000
- Mr. John RobertsChief Executive Officer, Founder, Executive Director, since 2019£1.4m
- Mr. Mark HigginsChief Financial Officer, Chief Operating Officer, Executive Director, since 2011£1.0m
- Ms. Julie FinnemoreCompany Secretary
- Mr. Christopher HopkinsonNon-Executive Director, People Champion£59,000
- Mr. Shaun MccabeNon-Executive Independent Director£76,000
- Mr. Peter PritchardNon-Executive Independent Director£78,000
- Ms. Sophie Alice TomkinsNon-Executive Independent Director
- Ms. Sarah VenningNon-Executive Independent Director£67,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 64
- Environment
- 62
- Social
- 68
- Governance
- 63
- Direct emissions (scope 1)
- 19,725 t
- Energy emissions (scope 2)
- 2,533 t
- Value chain emissions (scope 3)
- 1,464,754 t
- Women in the workforce
- 32%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- AO World PLC has several strengths that contribute to its competitive advantage:
Weaknesses
- Despite its strengths, AO World PLC also has some weaknesses that pose challenges:
Opportunities
- AO World PLC could leverage the following opportunities to expand and improve its market position:
Threats
- AO World PLC faces several threats that could hinder its growth and profitability:
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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