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Amazon.com AMZN · USD

Consumer Discretionary · Internet & Direct Marketing Retail · US listing · 🇺🇸 United States

S&P 500Nasdaq-100Dow Jones

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259.30

-0.35%

Close of 6 Nov 2026, in USD

About Amazon.com

From its filings with the US Securities and Exchange Commission

SEC filings

Amazon.com is based in Seattle, Washington and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker AMZN. It is a member of the S&P 500, Nasdaq-100 and Dow Jones. The SEC classifies its business as retail-catalog & mail-order houses. In the fiscal year to 31 December 2025, it reported revenue of $716.92bn and net income of $77.67bn. At that date it held total assets of $818.04bn and shareholders' equity of $411.06bn. By region, United States accounted for 68.3%, followed by Rest of world at 15.0% and Germany at 6.4%.

In its own words

We seek to be Earth’s most customer-centric company. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. In each of our segments, we serve our primary customer sets, consisting of consumers, sellers, developers, enterprises, content creators, advertisers, and employees.

We offer programs that enable sellers to grow their businesses, sell their products in our stores, and fulfill orders using our services. We are not the seller of record in these transactions. We earn fixed fees, a percentage of sales, per-unit activity fees, interest, or some combination thereof, for our seller programs.

We serve developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a broad set of on-demand technology services, including compute, storage, database, analytics, artificial intelligence and machine learning, and other services.

We offer programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content.

Quoted from its 10-K, filed 6 Feb 2026. Read the filing on SEC.gov ↗

Company facts

Sector
Consumer Discretionary
Industry
Internet & Direct Marketing Retail
Listed since
15 May 1997
Employees
1,576,000
Website
amazon.com ↗
Head office
410 TERRY AVENUE NORTH, SEATTLE, WA, 98109
Incorporated in
DE
Classification
Retail-Catalog & Mail-Order Houses
Filer status
Large accelerated filer

Leadership

Pay as last reported

  • Mr. Andrew JassyPresident, Chief Executive Officer, Director, since 2006$1.6m
  • Mr. Jeffrey BezosExecutive Chairman of the Board, Founder, since 1994$1.7m
  • Mr. Brian OlsavskyChief Financial Officer, Senior Vice President$25.7m
  • Mr. Matthew GarmanChief Executive Officer, Amazon Web Services$33.2m
  • Mr. Douglas HerringtonChief Executive Officer - Worldwide Amazon Stores$34.2m
  • Mr. David ZapolskySenior Vice President - Global Public Policy, General Counsel$25.7m
  • Ms. Shelley ReynoldsVice President, Worldwide Controller, Principal Accounting Officer$613,432
  • Ms. Jamie GorelickLead Independent Director$1.2m
  • Gen. (Retd.) Keith AlexanderIndependent Director$1.1m
  • Ms. Edith CooperIndependent Director$1.1m
  • Dr. Daniel HuttenlocherIndependent Director$898,478
  • Dr. Andrew NgIndependent Director$1.1m

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
78
Environment
79
Social
76
Governance
80
Direct emissions (scope 1)
14,220,000 t
Energy emissions (scope 2)
2,760,000 t
Value chain emissions (scope 3)
47,400,000 t
Women in the workforce
44.1%
Carbon reduction policy
Yes
Human rights policy
Yes

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Strong brand recognition and reputation in the e-commerce market.
  • Extensive product offerings, including a wide range of categories.
  • Global presence with operations in numerous countries.
  • Robust and highly efficient logistics and distribution network.
  • Continuous focus on innovation and technology integration.

Weaknesses

  • Overreliance on third-party sellers, which can sometimes result in counterfeit or low-quality products.
  • Limited control over inventory management for third-party sellers.
  • Increasing competition in the e-commerce industry, particularly from brick-and-mortar retailers.
  • Controversies surrounding employee working conditions and treatment.
  • Relatively high dependency on online advertising for revenue generation.

Opportunities

  • Expansion into new markets and regions, especially emerging economies.
  • Growing demand for cloud computing services through Amazon Web Services (AWS).
  • Diversification into other industries, such as healthcare or financial services.
  • Increased adoption of voice-activated assistants and smart home devices.
  • Potential for further growth in the streaming and entertainment industry through Amazon Prime Video.

Threats

  • Intense competition from other major e-commerce players, such as Alibaba and Walmart.
  • Challenges in maintaining customer trust and data security.
  • Changing regulatory environment and potential antitrust concerns.
  • Negative impact of economic downturns and fluctuations in global markets.
  • Increasing public and government scrutiny regarding labor practices and tax evasion issues.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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