6.04
+1.85%
Close of 9 Nov 2026, in USD
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About Alta Equipment Group
From its filings with the US Securities and Exchange Commission
Alta Equipment Group is based in Livonia, Michigan and is incorporated in Delaware. Its shares trade on NYSE under the ticker ALTG. The SEC classifies its business as wholesale-industrial machinery & equipment. In the fiscal year to 31 December 2025, it reported revenue of $1.84bn and a net loss of $80.3m. At that date it held total assets of $1.34bn and shareholders' equity of −$8.8m.
We have operated as an equipment dealership for 41 years and have developed a branch network that includes over 80 total locations in Michigan, Illinois, Indiana, Ohio, Pennsylvania, Massachusetts, Maine, Connecticut, New Hampshire, Vermont, Rhode Island, New York, Virginia, Nevada, and Florida and the Canadian provinces of Ontario, Maritime, and Quebec. We offer our customers end-to-end solutions for their equipment needs by providing sales, parts, service, and rental offerings. Additionally, we provide design and build services related to automated equipment installation and warehouse management system integration solutions within our Material Handling segment.
Within our territories, we are primarily the exclusive distributor of new equipment and replacement parts on behalf of our Original Equipment Manufacturer (“OEM”) partners. We and our regional subsidiaries enjoy long-standing relationships with leading material handling and construction equipment OEMs including Hyster-Yale, Volvo, JCB, CNH, Takeuchi, McCloskey, and Kubota, among many others, as well as master dealer rights throughout North America for environmental processing equipment with Doppstadt and Backers, among others. We are consistently recognized by OEMs as a top dealership partner and have been identified as an internationally recognized Hyster-Yale dealer and are a multi-year recipient of the Volvo Dealer of the Year award.
Quoted from its 10-K, filed 26 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Industrials
- Industry
- Trading Companies & Distributors
- Listed since
- 12 Apr 2019
- Employees
- 2,750
- Website
- altaequipment.com ↗
- Head office
- 13211 MERRIMAN ROAD, LIVONIA, MI, 48150
- Incorporated in
- DE
- Classification
- Wholesale-Industrial Machinery & Equipment
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. Ryan GreenawaltChairman of the Board, Chief Executive Officer, since 2017$2.4m
- Mr. Anthony ColucciChief Financial Officer$1.2m
- Mr. Craig BrubakerChief Operating Officer$521,812
- Mr. Jeffrey HooverChief Legal Officer and General Counsel$759,114
- Mr. Sidhartha NairIndependent Director$198,745
- Mr. Daniel ShribmanIndependent Director$179,775
- Mr. Andrew StuddertIndependent Director$204,775
- Ms. Katherine WhiteIndependent Director$197,900
- Mr. Colin WilsonIndependent Director$25,000
- Mr. Kevin IndaSCR Partners, since 2022
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 20
- Environment
- 21
- Social
- 13
- Governance
- 24
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Alta Equipment Group employs 2,800 full-time employees across its three segments.
- The company operates through three segments: Material Handling, Construction Equipment, and Master Distribution.
- Alta Equipment Group's business includes sales, rentals, and parts support for specialized equipment.
Weaknesses
- The company's headquarters is located in Livonia, Michigan, which may limit regional expansion.
- Alta Equipment Group's IPO was on 12 April 2019, indicating a relatively recent public listing.
- The company's employee count is 2,800, which is modest for a large-scale industrial distributor.
Opportunities
- The Material Handling segment focuses on lift trucks and material-handling equipment sales.
- The Construction Equipment segment offers sales, service, and rental services for construction equipment.
- Master Distribution segment provides large-scale equipment distribution rights across North America.
Threats
- Alta Equipment Group operates in the Industrials sector, which is subject to economic downturns.
- The company's business model relies on specialized equipment sales, which may face market saturation.
- The company's IPO date of 12 April 2019 may expose it to market volatility.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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