68.03
-0.12%
Close of 9 Nov 2026, in USD
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About Affirm Holdings
From its filings with the US Securities and Exchange Commission
Affirm Holdings is based in San Francisco, California and is incorporated in Nevada. Its shares trade on Nasdaq under the ticker AFRM. The SEC classifies its business as personal credit institutions. In the fiscal year to 30 June 2026, it reported revenue of $4.26bn and net income of $1.93bn. At that date it held total assets of $15.79bn and shareholders' equity of $5.48bn.
Affirm was founded in 2012 with a mission to deliver honest financial products that improve lives. We are building the next generation payment network. We believe that by using modern technology, strong engineering talent, and a mission-driven approach, we can reinvent payments and commerce. Our solutions, which are built on trust and transparency, are designed to make it easier for consumers to spend and save responsibly and with confidence, easier for merchants and commerce platforms to convert sales and grow, and easier for commerce to thrive.
Our company is predicated on the principles of simplicity, transparency, and putting people first. Since our founding, we have charged $0 in late fees for missed payments. We do not profit from consumers’ mistakes, and we are transparent in our product offerings. By adhering to these principles, we have built enduring, trust-based relationships with consumers and merchants.
We believe that our technology, underwriting, and risk management are key competitive advantages. Our proprietary technology’s ability to price and assess risk at a transaction level provides a unique advantage compared to legacy payment and credit systems. Our approach to risk management is core to our business model and has contributed to lower fraud rates, higher approval rates, and lower credit losses compared to traditional credit underwriting models serving customers with similar credit risk profiles.
Quoted from its 10-K, filed 27 Aug 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Information Technology
- Industry
- IT Services
- Listed since
- 13 Jan 2021
- Employees
- 2,206
- Website
- affirm.com ↗
- Head office
- 221 MAIN STREET, FLOOR 6, SAN FRANCISCO, CA, 94105
- Incorporated in
- NV
- Classification
- Personal Credit Institutions
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Max LevchinChairman of the Board, Chief Executive Officer, Founder, since 2012$519,920
- Mr. Libor MichalekPresident, Director, since 2018$8.3m
- Mr. Rob O'HareChief Financial Officer
- Ms. Katherine AdkinsChief Legal Officer and Chief Compliance Officer$4.6m
- Ms. Christa QuarlesLead Independent Director$278,963
- Ms. Jacqueline ResesDirector$253,963
- Mr. Brian HughesIndependent Director
- Mr. Jeremy LiewIndependent Director$267,963
- Mr. Keith RaboisIndependent Director
- Mr. Manuel SanchezIndependent Director$741,565
- Mr. Noel WatsonIndependent Director$257,472
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Affirm possesses several strengths that contribute to its success in the market. Firstly, the company offers a user-friendly and intuitive online platform that allows customers to easily access and utilize its financial services. This contributes to a positive user experience and enhances customer satisfaction.
- Secondly, Affirm has established strong partnerships with leading merchants, which enables it to provide a wide range of financing options to customers. These partnerships enhance the company's reputation and increase its customer base.
- Additionally, Affirm has a robust risk assessment model that helps minimize the chances of default and fraud. This ensures the safety and security of transactions, fostering trust with both customers and merchants.
Weaknesses
- Despite its strengths, Affirm also faces certain weaknesses that pose challenges to its operations. One notable weakness is the limited availability of its services outside of the United States. This restricts the company's growth potential and market penetration.
- Moreover, Affirm's reliance on partnerships with merchants can be a double-edged sword. While it provides access to a diverse range of financing options, it also subjects the company to potential risks associated with the financial stability of these partners.
- Lastly, Affirm's business model heavily relies on interest income generated from its loans. This makes the company susceptible to fluctuations in interest rates and economic conditions, exposing it to financial volatility.
Opportunities
- Affirm has several opportunities that can fuel its growth and success in the future. The increasing trend of online shopping provides a substantial opportunity for the company to expand its customer base and capture a larger market share.
- Additionally, the growing demand for alternative payment options and flexible financing solutions presents a favorable landscape for Affirm to innovate and introduce new products and services that cater to different customer needs.
- Furthermore, Affirm can explore further international expansion to tap into new markets and diversify its revenue streams. This would reduce reliance on the US market and provide a cushion against economic volatility in a single country.
Threats
- Affirm faces various threats that could potentially impact its performance and market position. One significant threat is increasing competition in the FinTech industry. Several companies are entering the market with similar services, intensifying competitive pressures on Affirm.
- Moreover, regulatory and legal challenges related to consumer lending and financial services pose threats to Affirm's operations. Compliance with regulations, such as consumer protection laws and data privacy regulations, requires continuous investment and adjustments to business practices.
- Lastly, macroeconomic factors, such as changes in interest rates and economic downturns, can adversely affect Affirm's lending business and customer borrowing patterns. These external factors are beyond the company's control and can negatively impact its financial performance.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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