0.32
-13.51%
Close of 9 Nov 2026, in CAD
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About Aegis Brands
Its shares trade on Toronto Stock Exchange under the ticker AEG.TO. It has been listed since 2 December 2004. In the fiscal year to 31 December 2025, it reported revenue of C$17.3m and net income of C$3.0m. At that date it held total assets of C$55.6m and shareholders' equity of C$22.7m.
Aegis Brands, Inc. is a specialty coffee retailer operating franchised and company-owned cafes. The company is headquartered in Mississauga, Ontario. The company went IPO on 2004-12-02. The firm owns and operates the Second Cup Coffee Co. specialty coffee business as part of a portfolio of brands that also includes Bridgehead and Hemisphere Cannabis Co. Hemisphere Cannabis Co brand offers various product categories, such as flower, pre-rolls, vaporizers, concentrates and edibles. Bridgehead is a coffee brand, which offers coffee products, including medium roasts, dark roasts, decaf coffees, espresso, blends, pods. Bridgehead also offers tea products, such as black teas, green teas and herbals. Second Cup Coffee Co. brand offers beverages, food and Pinkberry, an ice-cream brand.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 2 Dec 2004
- Employees
- 351
- Website
- secondcup.com ↗
Leadership
Pay as last reported
- Mr. Anthony LongoIndependent Chairman of the BoardC$25,385
- Mr. Steve PeltonPresident, Chief Executive Officer, Director, since 2019C$469,589
- Ms. Melinda LeeChief Financial Officer, since 2018C$378,916
- Mr. Chris FountainChief Operating OfficerC$279,301
- Ms. Tara RamsayVice President - PeopleC$216,941
- Ms. Claudia StewartBrand Lead, St. Louis Bar & GrillC$221,601
- Mr. Michael BregmanIndependent DirectorC$30,000
- Ms. Sarah GreenIndependent DirectorC$17,033
- Mr. Stephen KelleyIndependent DirectorC$30,000
- Mr. Alton McewenIndependent DirectorC$30,000
- Mr. Michael SerruyaIndependent DirectorC$25,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Aegis Brands Inc has a strong and recognizable brand presence in the market. This gives the company a competitive advantage and enhances customer loyalty.
- The company has a diversified product portfolio, offering a range of products and services across various segments such as coffee, baked goods, and quick-service restaurants. This diversification helps to mitigate risks associated with relying solely on one product or market.
- Aegis Brands Inc has an extensive network of retail locations, with a global footprint. This enables the company to reach a large customer base and expand its market share.
Weaknesses
- Aegis Brands Inc has experienced challenges in maintaining consistent quality across its various brand offerings. This inconsistency may negatively impact customer satisfaction and brand reputation.
- The company heavily relies on franchisees to operate its retail locations. This dependence on franchisees can lead to a lack of direct control over the operations and overall customer experience.
- Aegis Brands Inc has faced criticism for its environmental practices, which may contribute to a negative public perception and impact its brand image.
Opportunities
- The growing trend towards health-conscious consumption presents an opportunity for Aegis Brands Inc to expand its offering of healthier food and beverage options. This can attract a wider customer base and align with changing consumer preferences.
- Aegis Brands Inc can explore new markets and geographical locations to expand its global presence. Emerging markets, in particular, offer potential for growth and increased market share.
- The company can leverage technology and innovation to enhance customer experience and streamline operations, such as implementing mobile ordering and payment systems.
Threats
- Intense competition in the coffee and quick-service restaurant industry poses a threat to Aegis Brands Inc's market position and profitability. Competitors with similar offerings and competitive pricing can erode the company's market share.
- Economic downturns and fluctuations in consumer spending can negatively impact the demand for discretionary products and services, affecting Aegis Brands Inc's sales and revenue.
- Negative publicity or public health concerns related to food safety or ingredients used in Aegis Brands Inc's products can significantly damage the company's reputation and consumer trust.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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