0.07
-4.35%
Close of 9 Nov 2026, in AUD
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About Aland Equity Group
Its shares trade on ASX under the ticker AEG.AX. It has been listed since 3 May 2022. In the fiscal year to 30 June 2022, it reported a net loss of A$15.7m. At that date it held total assets of A$248.3m and shareholders' equity of A$90.1m.
Equity Story Group Ltd. engages in the business of share market trading advice, research, recommendation, and educational member subscription. The company is headquartered in Sydney, New South Wales. The company went IPO on 2022-05-03. The firm is engaged in providing stock market trading advice, research, investor education, fund management, and capital markets services. The company offers written content and podcast-based equities market advice and commentary through several subscription packages, as well as regular paid live and digital investor education courses. The company also offers other adjacent financial services to its members, including member access to corporate investment opportunities, and additional financial services and content. The firm's investment advice packages include Trader Pro, Daily Trade Watch, and Trader X.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Financials
- Industry
- Capital Markets
- Listed since
- 3 May 2022
- Website
- equitystory.com.au ↗
Leadership
Pay as last reported
- Mr. Marc FisherManaging Director, since 2015
- Ms. Lisa DadswellCompany Secretary
- Mr. David HarrisonNon-Executive Director
- Mr. Daniel LiptakNon-Executive Director
- Mr. Raymond Da Silva RosaNon-Executive Independent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Aland Equity Group Ltd offers Trader Pro subscription for stock market trading advice in Financials sector.
- The company provides Daily Trade Watch for real-time market commentary and education in Sydney.
- Trader X subscription package delivers advanced equities market analysis and recommendations.
Weaknesses
- Aland Equity Group Ltd's IPO on 3 May 2022 limits its market presence in Financials sector.
- The company's focus on subscription-based services may restrict broader market reach.
- Limited product diversity in Financial Services sector compared to competitors.
Opportunities
- Expanding Trader Pro subscription to new markets in Australia's Financials sector.
- Increasing Daily Trade Watch usage among Sydney-based investors in Financial Services.
- Growing Trader X package adoption in the Australian capital markets services segment.
Threats
- Competition from established Financial Services firms in Sydney's market.
- Regulatory changes affecting Financial Services sector in Australia.
- Economic downturns impacting investor education and subscription services in Financials.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.