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Advantex Marketing International ADX.CN · CAD

Communication Services · Canadian Securities Exchange · 🇨🇦 Canada

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About Advantex Marketing International

Its shares trade on Canadian Securities Exchange under the ticker ADX.CN. It has been listed since 11 February 1994. In the fiscal year to 30 June 2025, it reported revenue of C$4.2m and a net loss of C$2.6m. At that date it held total assets of C$8.2m and shareholders' equity of −C$16.3m.

Advantex Marketing International, Inc. engages in development and management of loyalty programs for financial institutions and other major organizations through which customers earn frequent flyer miles or points on purchases at participating merchants. The company is headquartered in Markham, Ontario. The firm develops and manages merchant-based loyalty programs for its Affinity partners, Canadian Imperial Bank of Commerce (CIBC), The Toronto Dominion Bank (TD), Aimia Inc. (Aimia) and Caesars Entertainment Corporation (Caesars). Its segments include CIBC/TD program, Aeroplan program, Caesars program and Corporate. The CIBC/TD program relates to the merchant-based loyalty program and it is developed and managed respectively for CIBC and TD. The CIBC/TD program operates the Advance Purchase Marketing (APM) and Marketing only business products. The Aeroplan program relates to merchant-based loyalty program and it is developed and managed for Aimia. The Aeroplan program operates the Re-seller product. The Caesars program operates the Participation fee product. The firm's merchant partner base consists of over 1,300 merchants to participate in over three programs.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Communication Services
Industry
Media
Listed since
11 Feb 1994
Employees
45
Website
advantex.com ↗

Leadership

Pay as last reported

  • Mr. Kelly AmbroseChairman of the Board, President, Chief Executive Officer, Company Secretary, since 2005C$234,165
  • Mr. Santhosh KumarChief Financial OfficerC$3,270
  • Mr. Marc LavineIndependent DirectorC$16,250
  • Mr. David MoscovitzIndependent DirectorC$16,250

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Advantex manages loyalty programs for CIBC, TD, and Aimia with over 1,300 merchant partners.
  • The CIBC/TD program operates APM and Marketing only business products effectively.
  • Aeroplan program serves as a key loyalty program developed for Aimia Inc.

Weaknesses

  • Advantex employs only 45 full-time employees, limiting scalability.
  • The company's business relies heavily on partnerships with CIBC, TD, and Aimia.
  • Limited product diversity with only four main program segments.

Opportunities

  • Expanding merchant partner base beyond 1,300 to increase program reach.
  • Introducing new loyalty program segments for financial institutions.
  • Growing Aeroplan program through additional partnerships in Canada.

Threats

  • Dependence on CIBC, TD, and Aimia for core business operations.
  • Competition from other loyalty program providers in the Canadian market.
  • Economic downturns affecting consumer spending on merchant programs.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.