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+4.97%
Close of 9 Nov 2026, in USD
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About Advantage Solutions
From its filings with the US Securities and Exchange Commission
Advantage Solutions is based in St. Louis, Missouri. Its shares trade on Nasdaq under the ticker ADV. The SEC classifies its business as business services, nec. In the fiscal year to 31 December 2025, it reported revenue of $3.54bn and a net loss of $227.7m. At that date it held total assets of $2.79bn.
We provide outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods (“CPG”) manufacturers and retailers primarily across North America. Our services are designed to support distribution, retail execution, shopper engagement, and private brand development across both physical and digital commerce environments. We serve more than 4,000 clients across grocery, mass, club, retail pharmacy, convenience, and other channels in over 100,000 retail locations.
During the most recent period, clients adjusted spending across several categories while continuing to support consumer engagement and in‑store execution. We continued to simplify our operations, including the divestiture of non-core businesses and advancement of our enterprise systems modernization, to align our capabilities with market needs and improve operating efficiency.
Branded Services provides sales, merchandising, and omni‑commerce marketing support to branded CPG manufacturers. We deliver these services under commission, fee‑for‑service, or cost‑plus arrangements.
We represent manufacturer-clients in their commercial relationships with retailers, supporting business development, sales planning, distribution optimization, pricing and promotional strategies, and category recommendations. Our teams leverage retailer and consumer data, category and space management tools, and post‑event analytics to assist clients in expanding distribution and improving product placement.
Quoted from its 10-K, filed 3 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Communication Services
- Industry
- Media
- Listed since
- 18 Jul 2019
- Employees
- 73,000
- Website
- advantagesolutions.net ↗
- Head office
- C/O ADVANTAGE SOLUTIONS, INC., ST. LOUIS, MO, 63105
- Classification
- Services-Business Services, NEC
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. James KiltsIndependent Chairman of the Board$274,997
- Mr. David PeacockChief Executive Officer, Director, since 2023$6.3m
- Mr. Christopher GroweChief Financial Officer$2.1m
- Mr. Jeffrey HarshChief Operating Officer
- Mr. Dean GeneralChief Operating Officer - Branded Services
- Mr. Michael TaylorChief Operating Officer - Retailer and Experiential Services$1.8m
- Mr. Christopher BaldwinIndependent Director
- Mr. Cameron BreitnerIndependent Director$346,194
- Ms. Virginie CostaIndependent Director$294,997
- Mr. Timothy FlynnIndependent Director
- Ms. Tiffany HanIndependent Director
- Mr. Adam LevynIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 38
- Environment
- 18
- Social
- 50
- Governance
- 46
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Advantage Solutions Inc. possesses several strengths that contribute to its success in the market. One of its key strengths is its strong brand reputation, which has been built over many years of delivering high-quality services and solutions to its clients. This has helped the company gain a significant market share and establish itself as a trusted partner in the industry.
- Another strength of Advantage Solutions Inc. is its extensive network of clients and partners. The company has built strong relationships with a wide range of businesses, enabling it to tap into various industries and expand its market reach. This network provides valuable opportunities for growth and collaboration.
- Additionally, Advantage Solutions Inc. has a highly skilled and experienced workforce. Its team of professionals is well-versed in industry best practices and has a deep understanding of client needs. This expertise allows the company to effectively address and solve complex challenges, providing added value to its clients.
Weaknesses
- Despite its strengths, Advantage Solutions Inc. also faces certain weaknesses that need to be addressed. One weakness is its dependence on a limited number of large clients. This presents a risk as the loss of a major client could have a significant impact on the company's revenue and financial stability. Diversifying the client base can help mitigate this risk.
- Another weakness is the company's limited geographical presence. Advantage Solutions Inc. primarily operates in a specific region, which may limit its growth potential and leave it vulnerable to economic downturns in that area. Expanding into new markets can provide opportunities for diversification and further growth.
Opportunities
- Advantage Solutions Inc. operates in a dynamic market with various opportunities for growth. One opportunity is the increasing demand for its services and solutions. As businesses across industries continue to seek ways to improve their operations and gain a competitive edge, Advantage Solutions Inc. can capitalize on this demand by offering innovative and customized solutions.
- Additionally, the company can explore strategic partnerships and collaborations to expand its service offerings or enter new markets. This can help it leverage the expertise and resources of other organizations, leading to mutually beneficial outcomes and enhanced market presence.
Threats
- Advantage Solutions Inc. faces certain threats that could impact its performance. One major threat is increasing competition in the market. As more companies enter the industry and offer similar services, it becomes essential for Advantage Solutions Inc. to stay innovative and differentiate itself from competitors to maintain its market position.
- Another threat is the potential impact of economic downturns on client spending. During challenging economic times, businesses may reduce their budget for external services, which could result in lower demand for Advantage Solutions Inc.'s offerings. To mitigate this risk, the company should focus on building long-term relationships with clients and diversifying its service offerings.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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