Adidas ADS.DE · EUR
Consumer Discretionary · Textiles, Apparel & Luxury Goods · XETRA · 🇩🇪 Germany
DAXEuro Stoxx 50
178.45
+2.23%
Close of 9 Nov 2026, in EUR
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About Adidas
Its shares trade on XETRA under the ticker ADS.DE. It has been listed since 17 November 1995. It is a member of the DAX and Euro Stoxx 50. In the fiscal year to 31 December 2025, it reported revenue of €24.81bn and net income of €1.34bn. At that date it held total assets of €20.26bn and shareholders' equity of €5.78bn.
adidas AG engages in design, distribution, and marketing of athletic and sporting lifestyle products. The company is headquartered in Herzogenaurach, Bayern. The firm's segments include Europe, North America adidas, North America Reebok, Asia-Pacific, Russia/CIS, Latin America; Emerging Markets, adidas Golf, Runtastic and Other centrally managed business. Each segment includes wholesale, retail and e-commerce business activities relating to the distribution and sale of products of the adidas and Reebok brands to retail customers and end consumers. The firm has over 2,300 own-retail stores, over 14,000 mono-branded franchise stores and over 150,000 wholesale doors. The adidas and Reebok branded products include footwear, apparel and hardware, such as bags and balls.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Textiles, Apparel & Luxury Goods
- Listed since
- 17 Nov 1995
- Employees
- 62,285
- Website
- adidas-group.com ↗
Leadership
Pay as last reported
- Dr. Thomas RabeIndependent Chairman of the Supervisory Board, since 2019€405,000
- Mr. Bjorn GuldenChief Executive Officer, Member of the Executive Board€9.2m
- Mr. Paul SelineFirst Deputy Chairman of the Supervisory Board, since 2024
- Mr. Ian GallienneAdditional Independent Deputy Chairman of the Supervisory Board, since 2016€253,000
- Mr. Harm OhlmeyerChief Financial Officer, Member of the Executive Board, Legal Director€3.8m
- Ms. Michelle RobertsonMember of the Executive Board - Global Human Resources, People and Culture
- Mr. Mathieu SidokpohouMember of the Executive Board - Global Sales
- Ms. Jackie Joyner-kerseeIndependent Member of the Supervisory Board€103,000
- Mr. Christian KleinIndependent Member of the Supervisory Board€102,000
- Mr. Oliver MintzlaffIndependent Member of the Supervisory Board
- Mr. Nassef SawirisIndependent Member of the Supervisory Board€103,000
- Mr. Bodo UebberIndependent Member of the Supervisory Board€308,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 81
- Environment
- 76
- Social
- 84
- Governance
- 84
- Direct emissions (scope 1)
- 20,844 t
- Energy emissions (scope 2)
- 164,079 t
- Value chain emissions (scope 3)
- 6,243,471 t
- Women in the workforce
- 51%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Strong brand reputation: Adidas AG is a globally recognized brand known for its quality and performance.
- Extensive product portfolio: Adidas offers a wide range of sports footwear, apparel, and accessories for various sports and activities.
- Innovation and technology: The company consistently invests in research and development to introduce innovative products and technologies.
- Strong distribution network: Adidas has a robust distribution network, including its own stores, online platforms, and partnerships with retail outlets.
Weaknesses
- Dependence on third-party manufacturers: Adidas relies on external manufacturers for a significant portion of its production, which may lead to quality control challenges.
- High competition: The sportswear industry is highly competitive, with several well-established brands vying for market share, putting pressure on Adidas.
- Limited market penetration in some regions: While Adidas has a strong presence in many markets, it faces difficulties in penetrating certain regions and capturing market share.
Opportunities
- Growing athleisure trend: The increasing demand for athleisure and activewear presents opportunities for Adidas to expand its product offerings and attract new customers.
- Emerging markets: Adidas can capitalize on the growing middle-class population in emerging markets by expanding its presence and appealing to local consumer preferences.
- E-commerce growth: The rise of online shopping provides Adidas with an opportunity to enhance its e-commerce platform and reach a wider customer base.
Threats
- Counterfeit products: The popularity of Adidas makes it a target for counterfeiters, resulting in revenue loss and brand dilution.
- Economic fluctuations: Adidas is susceptible to economic downturns that may impact consumer spending on non-essential items like sports apparel.
- Changing consumer preferences: Shifts in fashion and consumer preferences may require Adidas to constantly adapt and innovate to stay relevant in the market.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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