Apple AAPL · USD
Information Technology · Technology Hardware, Storage & Peripherals · US listing · 🇺🇸 United States
S&P 500Nasdaq-100Dow Jones
342.37
-0.52%
Close of 6 Nov 2026, in USD
About Apple
From its filings with the US Securities and Exchange Commission
Apple is based in Cupertino, California and is incorporated in California. Its shares trade on Nasdaq under the ticker AAPL. It is a member of the S&P 500, Nasdaq-100 and Dow Jones. The SEC classifies its business as electronic computers. In the fiscal year to 26 September 2026, it reported revenue of $478.83bn and net income of $132.18bn. At that date it held total assets of $404.55bn and shareholders' equity of $112.09bn.
The Company designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. The Company’s fiscal year is the 52- or 53-week period that ends on the last Saturday of September.
Mac® is the Company’s line of personal computers based on its macOS® operating system. The Mac line includes laptops MacBook Neo®, MacBook Air® and MacBook Pro®, including MacBook Pro with PROLED XDR Display and Touch, as well as desktops iMac®, Mac mini® and Mac Studio®.
Wearables includes smartwatches, wireless headphones and spatial computers. The Company’s line of smartwatches, based on its watchOS® operating system, includes Apple Watch® Series 12, Apple Watch Ultra® 4 and Apple Watch SE® 3. The Company’s line of wireless headphones includes AirPods®, AirPods Pro®, AirPods Max® and Beats® products. Apple Vision Pro® is the Company’s spatial computer based on its visionOS® operating system.
Home includes Apple TV 4K®, the Company’s media streaming and gaming device based on its tvOS® operating system, HomePod® and HomePod mini®, high-fidelity wireless smart speakers, and Apple HomeView™, the Company’s smart home display for home control, communication and entertainment.
Quoted from its 10-K, filed 3 Nov 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Information Technology
- Industry
- Technology Hardware, Storage & Peripherals
- Listed since
- 12 Dec 1980
- Employees
- 166,000
- Website
- apple.com ↗
- Head office
- ONE APPLE PARK WAY, CUPERTINO, CA, 95014
- Incorporated in
- CA
- Classification
- Electronic Computers
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Dr. Arthur LevinsonIndependent Chairman of the Board$562,744
- Mr. Kevan ParekhSenior Vice President, Chief Financial Officer
- Mr. Sabih KhanChief Operating Officer
- Ms. Katherine AdamsSenior Vice President, General Counsel, Secretary$27.2m
- Ms. Deirdre O'BrienSenior Vice President - Retail and People$27.2m
- Dr. Wanda AustinIndependent Director$375,966
- Mr. Alex GorskyIndependent Director$380,017
- Ms. Andrea JungIndependent Director$425,532
- Ms. Monica LozanoIndependent Director$381,125
- Dr. Ronald SugarIndependent Director$436,551
- Ms. Susan WagnerIndependent Director$416,275
- Mr. Timothy CookChief Executive Officer, Director, since 1998$74.6m
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 70
- Environment
- 62
- Social
- 62
- Governance
- 87
- Direct emissions (scope 1)
- 55,200 t
- Energy emissions (scope 2)
- 1,224,500 t
- Value chain emissions (scope 3)
- 15,070,900 t
- Women in the workforce
- 35%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Apple Inc. has several key strengths that have contributed to its success in the market. Firstly, the company has established a strong brand image and enjoys a high level of brand loyalty among its customers. This enables Apple to charge premium prices for its products and maintain a sizable market share.
- Additionally, Apple has a diverse and innovative product portfolio. The company's range of products includes iPhone, iPad, Mac, Apple Watch, and other accessories, all of which are known for their quality, design, and user-friendly interfaces. Apple's emphasis on innovation and its ability to introduce groundbreaking technologies have given it a competitive edge in the industry.
Weaknesses
- Despite its strengths, Apple Inc. also faces certain weaknesses that could impact its business. One of the major weaknesses is its dependence on a single product line, mainly the iPhone, for a significant portion of its revenue. This makes the company vulnerable to changes in consumer preferences or potential disruptions in the smartphone market.
- Another weakness is the lack of compatibility with non-Apple devices and software. While Apple's ecosystem provides a seamless experience for its users, it restricts compatibility and limits the potential customer base who prefer non-Apple devices or software.
Opportunities
- Apple Inc. has several opportunities to further expand its business and increase its market share. One potential opportunity lies in the growing demand for wearable devices, such as smartwatches and fitness trackers. Apple's Apple Watch has already gained popularity and the company can leverage its expertise and brand recognition to capture a larger share of this market.
- Another opportunity for Apple is the emerging markets, particularly in developing countries. These markets offer a large untapped customer base, and as the middle-class population grows, there is an increasing demand for high-end smartphones and other Apple products.
Threats
- Apple Inc. faces certain threats that could impact its market position and profitability. One major threat is intense competition in the technology industry. Competitors such as Samsung, Google, and Huawei pose a direct challenge to Apple's market share, particularly in the smartphone market.
- Additionally, changing consumer preferences and technological advancements could render Apple's products less desirable or outdated. Rapid obsolescence and short product cycles are common in the technology sector, which puts pressure on Apple to continuously innovate and introduce new products to stay ahead.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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