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Amuse Group Holding 8545.HK · HKD

Consumer Discretionary · HKEX · 🇭🇰 Hong Kong

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Close of 9 Nov 2026, in HKD

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About Amuse Group Holding

Its shares trade on HKEX under the ticker 8545.HK. It has been listed since 31 May 2018. In the fiscal year to 31 March 2026, it reported revenue of HK$161.1m and a net loss of HK$1.2m. At that date it held total assets of HK$249.4m and shareholders' equity of HK$193.3m.

Amuse Group Holding Ltd. is an investment company, which engages in the design, marketing, distribution and retail sales of toys and related products. The company employs 35 full-time employees The company went IPO on 2018-05-31. The firm operates its business through three segments. The Sale of Original Design Manufacturer (ODM) Toys segment is involved in the research, development and sale of premium toys and general class toys. The Distribution of Imported Toys and Related Products segment sells premium imported toys and general class imported toys. The Sale of Own Licensed Toys and Related Products segment is involved in the research, development and sale of own licensed toys and related products.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Discretionary
Industry
Leisure Products
Listed since
31 May 2018
Employees
35

Leadership

Pay as last reported

  • Mr. Wai Keung LiExecutive Chairman of the Board, Chief Executive OfficerHK$6.0m
  • Mr. Hoi Pan ToCompliance Officer, Executive Director, Company SecretaryHK$993,000
  • Ms. Kwai Fong LeeGeneral Manager, Executive Director, since 2011HK$600,000
  • Ms. Man Yin FuMarketing Manager
  • Mr. Wai Tak ChuNon-Executive DirectorHK$40,000
  • Mr. Ming Yeung LeeNon-Executive DirectorHK$38,000
  • Mr. Qing WeiNon-Executive DirectorHK$38,000
  • Ms. Chi Ling ChowNon-Executive Independent DirectorHK$126,000
  • Mr. Man TungNon-Executive Independent Director, since 2023HK$105,000
  • Mr. Pui Hang YuNon-Executive Independent DirectorHK$126,000

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • 35 full-time employees provide focused operational capacity
  • Three business segments cover ODM toys, imported toys, and licensed toys
  • IPO in 2018-05-31 established public market presence

Weaknesses

  • City unknown may indicate poor location transparency
  • Limited employee count suggests constrained scalability
  • No mention of financial performance metrics

Opportunities

  • Expansion into new markets for toy distribution segments
  • Growth potential in licensed toy product development
  • Increased demand for premium toys in consumer discretionary sector

Threats

  • Competition in the toy and leisure products industry
  • Reliance on three business segments for revenue streams
  • Unspecified market risks affecting consumer discretionary sector

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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