2,464
+3.53%
Close of 9 Nov 2026, in JPY
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About Yonex Co
Its shares trade on Tokyo Stock Exchange under the ticker 7906.T. It has been listed since 22 February 1994. In the fiscal year to 31 March 2026, it reported revenue of ¥163.64bn and net income of ¥12.09bn. At that date it held total assets of ¥128.62bn and shareholders' equity of ¥80.49bn.
Yonex Co., Ltd. engages in the manufacture, sale, and distribution of sporting goods. The company is headquartered in Bunkyo-Ku, Tokyo-To. The firm operates through two business segments. The Sporting Goods segment is mainly engaged in the manufacture, purchase and sale of sporting goods, including badminton rackets, soft tennis rackets, tennis rackets, golf clubs, snowboards, shuttlecocks and strings. The firm distributes it's products within the domestic market and to overseas markets, including Americas, Europe, and Asia. The Sports Facilities segment is mainly engaged in the management and operation of golf courses, tennis driving ranges and golf driving ranges.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Leisure Products
- Listed since
- 22 Feb 1994
- Employees
- 1,795
- Website
- yonex.co.jp ↗
Leadership
Pay as last reported
- Mr. Ben YoneyamaChairman of the Board, Chairman and President of Subsidiaries, Representative Director, since 1985
- Ms. Alyssa YoneyamaPresident, Executive President, Chief Executive Officer, Representative Director, since 2019
- Mr. Wataru HirokawaManaging Director, Managing Executive Officer, Chief Director of Overseas Sales, since 2013
- Mr. Shuichi YoneyamaManaging Director, Managing Executive Officer, Chief Director of General Affairs, President of Yonex Japan, since 2007
- Mr. Hiroaki EbiharaExecutive Officer, Director of 2nd Overseas Sales, since 2017
- Mr. Kosaku GotoExecutive Officer, Chief Director of Yonex Japan Sales
- Mr. Casey YoneyamaExecutive Officer, Chief Director of Marketing, Manager of Global Strategy Office
- Mr. Miyuki IwanoExecutive Officer, Chief Director Production & Technology, Director, since 2019
- Mr. Takako HoshinoExecutive Officer, Director of General Affairs
- Ms. Linda JosephExecutive Officer, Manager of President's Office
- Mr. Teruhisa MiyamaeExecutive Officer, General Manager of Subsidiary
- Mr. Ayumu ShibaharaExecutive Officer, General Manager of Subsidiary
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Established Brand: Yonex Co Ltd has built a strong reputation as a leading manufacturer of sports equipment, especially in the badminton and tennis industry.
- Innovative Product Range: The company continuously invests in research and development, resulting in technologically advanced products that meet the evolving needs of athletes.
- Global Presence: Yonex has a wide global distribution network, expanding their market reach and gaining international recognition.
- Exclusive Sponsorships: Yonex sponsors top professional athletes, helping to enhance their brand image and strengthen their market position.
Weaknesses
- Dependency on Badminton Market: While Yonex is a dominant player in badminton, their reliance on this specific market segment makes them vulnerable to any decline in its popularity.
- Limited Product Diversity: Yonex predominantly focuses on badminton and tennis products, which could limit their potential market share in other sports.
- Price Premium: Yonex products are known to be more expensive compared to some competitors, potentially deterring price-sensitive consumers.
- Strong Competition: The sports equipment industry is highly competitive, with other established brands also vying for market share.
Opportunities
- Growing Health and Fitness Trends: As people worldwide become more health-conscious, there is an increasing demand for sports equipment, providing Yonex with an opportunity to expand and diversify its product range.
- Emerging Markets: Yonex can capitalize on the growth potential in emerging markets, where the popularity of badminton and tennis is increasing.
- Technological Advancements: Yonex can leverage advancements in materials and manufacturing techniques to develop even better performing products and gain a competitive edge.
- Online Sales: Expanding their online presence and embracing e-commerce can help Yonex tap into a larger customer base and cater to the increasing number of consumers making purchases online.
Threats
- Economic Uncertainty: Fluctuations in global economies may impact consumer spending on sporting goods, potentially affecting Yonex's sales.
- Counterfeit Products: The prevalence of counterfeit products in the market poses a threat to Yonex's brand reputation and revenue.
- Changing Consumer Preferences: Shifts in consumer preferences towards alternative sports or different brands may lead to a decrease in demand for Yonex products.
- Trade Restrictions: Changes in trade policies, tariffs, or import/export regulations may impact Yonex's ability to conduct business internationally.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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