2.10
0.00%
Close of 9 Nov 2026, in HKD
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About Pico Far East Holdings
Its shares trade on HKEX under the ticker 752.HK. It has been listed since 28 September 1992. In the fiscal year to 31 October 2025, it reported revenue of HK$7.21bn and net income of HK$436.0m. At that date it held total assets of HK$6.25bn and shareholders' equity of HK$2.55bn.
Pico Far East Holdings Ltd. is engaged in the provision of total brand activation solutions. The company employs 2,200 full-time employees The firm mainly operates through four segments. Exhibition and Event Marketing Services segment is engaged in the provision of exhibition and event marketing services. Its services include the planning of exhibitions, campaign design and the production of video content, among others. Brand Signage and Visual Identity segment is engaged in the provision of visual identity solutions for car brands, catering brands and financial brands, among others. Museum, Themed Environment, Interior and Retail segment is mainly engaged in the design and decoration of showrooms and shops, among others. Conference and Show Management segment is engaged in the management of conferences and shows.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Communication Services
- Industry
- Media
- Listed since
- 28 Sept 1992
- Employees
- 2,200
- Website
- pico.com ↗
Leadership
Pay as last reported
- Mr. Song Huat ChiaExecutive Chairman of the BoardHK$13.0m
- Mr. Siong Lim ChiaHonorary Chairman - Pico Far East Holdings Limited
- Ms. Yuan Jiun ChiaGroup President, Executive DirectorHK$6.7m
- Mr. Yiu Chung KuGroup President, China, since 2020
- Mr. Pui Keung MokGroup Senior Vice President - Finance, Executive Director, since 2010HK$2.7m
- Mr. Wing Tsing SiuChief Technology Officer
- Mr. Chay Shiun ChiaVice President - Corporate Business Development, since 2017
- Mr. Kia Tuck SngRegional Managing Director, Middle East, since 2020
- Ms. Fareeda CassumbhoyGroup Chief Digital Officer
- Mr. Chee Keong ChungDirector - Corporate Development and Human Resources
- Mr. Shing LeungSenior Vice President - Operations Management, China Region, Executive Director - Pico Beijing, since 2017
- Ms. Lai Chun LiExecutive Director, Pico Hong Kong
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Pico Far East Holdings Ltd benefits from a strong brand recognition, which enhances its reputation in the market and allows it to attract a loyal customer base.
- The company offers a wide range of products, catering to diverse customer needs. This diversification helps Pico Far East Holdings Ltd to mitigate risks associated with reliance on a single product or market segment.
- With operations in multiple countries, Pico Far East Holdings Ltd enjoys a global presence, allowing it to tap into various international markets and benefit from potential growth opportunities.
Weaknesses
- Pico Far East Holdings Ltd has a relatively limited online presence, which may hinder its ability to effectively compete in the digital-driven marketplace and reach tech-savvy customers.
- The company relies heavily on a few key clients for a significant portion of its revenue. This dependence exposes Pico Far East Holdings Ltd to the risk of losing these clients, which could have a substantial negative impact on its financial performance.
- Pico Far East Holdings Ltd may face operational challenges due to dependencies on external suppliers, subcontractors, or other third parties. Any disruptions in the supply chain or subcontracting arrangements can potentially affect the company's operations.
Opportunities
- The events and exhibitions industry is expected to witness significant growth in the coming years. Pico Far East Holdings Ltd can capitalize on this trend by expanding its offerings and targeting new market segments within the industry.
- The company can explore opportunities in emerging markets, where demand for events and exhibitions services is increasing. By establishing a strong presence in these markets, Pico Far East Holdings Ltd can achieve additional revenue growth.
- Collaborating with strategic partners, such as event organizers or industry associations, can provide Pico Far East Holdings Ltd with access to new clients, expertise, and resources, facilitating business expansion and enhancing its competitive position.
Threats
- The events and exhibitions industry is highly competitive, with numerous players competing for market share. Pico Far East Holdings Ltd faces the risk of price wars, loss of customers, and reduced profit margins due to intense competition.
- Fluctuations in the global economy, such as recessions or economic downturns, can impact discretionary spending and lead to a decline in demand for events and exhibitions. Pico Far East Holdings Ltd needs to monitor economic conditions and be prepared to adapt its business strategies accordingly.
- Changes in regulations, permits, or event restrictions imposed by governments or relevant authorities can pose challenges for Pico Far East Holdings Ltd. Compliance with evolving regulations and securing necessary permits is crucial to avoid disruptions to its operations.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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