S 
Suzuki Motor 7269.T · JPY
Consumer Discretionary · Automobiles · Tokyo Stock Exchange · 🇯🇵 Japan
2,297.5
+4.60%
Close of 9 Nov 2026, in JPY
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About Suzuki Motor
Its shares trade on Tokyo Stock Exchange under the ticker 7269.T. It has been listed since 16 May 1949. In the fiscal year to 31 March 2026, it reported revenue of ¥6.29trn and net income of ¥439.27bn. At that date it held total assets of ¥6.64trn and shareholders' equity of ¥3.38trn.
Suzuki Motor Corp. engages in the research, development, design, manufacture, sale, and distribution of motorcycles, passenger cars, commercial vehicles and special machines. The company is headquartered in Hamamatsu-Shi, Shizuoka-Ken. The firm operates in three business segments. The Four-wheel Vehicles segment is mainly engaged in the manufacture and sale of mini type automobiles, small type automobiles, general automobiles, welfare vehicles, automobile parts and accessories, as well as the provision of after-sales services and logistics services. The Two-wheel Vehicles segment is mainly engaged in the manufacture and sale of motorcycles, buggies, parts and accessories. The Marine and Other segment is engaged in the manufacture and sale of outboard motors, the sale of electric wheelchairs, as well as the sale of houses.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Automobiles
- Listed since
- 16 May 1949
- Employees
- 68,499
- Website
- suzuki.co.jp ↗
Leadership
Pay as last reported
- Mr. Toshihiro SuzukiChairman of the Board of Directors, President, Representative Director, since 2006¥223.0m
- Mr. Ryo KawamuraManaging Executive Officer, Chief Director of Finance
- Ms. Naomi IshiiVice President, Representative Director, since 2021¥114.0m
- Mr. Kenichi AyukawaVice President, since 2024
- Mr. Katsuhiro KatoSenior Managing Executive Officer, Director, since 2017
- Mr. Torii ShigetoshiSenior Managing Executive Officer, Director
- Mr. Hisashi TakeuchiSenior Managing Executive Officer, since 2024
- Mr. Eiichi MuramatsuManaging Executive Officer, Senior Director of Sales
- Mr. Aritaka OkajimaManaging Executive Officer, Chief Director of Public Relation, Director, since 2024
- Mr. Masayuki FujisakiManaging Executive Officer, Chief Director of Product Planning
- Mr. Kenichi GotoManaging Executive Officer, Chief Director of Parts
- Mr. Masafumi HaranoManaging Executive Officer, Chief Director of Automobile Asia, Latin America, Oceania
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 56
- Environment
- 87
- Social
- 54
- Governance
- 27
- Direct emissions (scope 1)
- 410,000 t
- Energy emissions (scope 2)
- 540,000 t
- Value chain emissions (scope 3)
- 107,750,000 t
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Suzuki Motor Corp has several strengths that contribute to its success in the automotive industry. One of its key strengths is its strong brand recognition and reputation globally. The company has been manufacturing vehicles for many years and is well-known for producing reliable and high-quality cars, motorcycles, and marine products. Suzuki also benefits from its diverse product portfolio, offering a wide range of vehicles to cater to different market segments. This enables the company to target a larger customer base and capture various market opportunities. Additionally, Suzuki has established a strong manufacturing and distribution network, allowing efficient production and delivery of its products worldwide. This gives the company a competitive edge in terms of cost-effectiveness and timely delivery. Furthermore, the company's strong focus on research and development enables it to stay at the forefront of technological advancements in the industry. This innovation-driven approach ensures that Suzuki continuously introduces new features and improvements to its vehicles, keeping up with changing consumer demands. Suzuki Motor Corp also benefits from strategic partnerships and alliances with other industry players, allowing access to shared resources and expertise, expanding market presence, and generating growth opportunities.
Weaknesses
- Despite its strengths, Suzuki Motor Corp also faces certain weaknesses that pose challenges to its business operations. One of the weaknesses is its limited market share compared to some of its major competitors. This results in a relatively smaller customer base and potentially lower revenues compared to industry leaders. Another weakness lies in the company's heavy reliance on specific geographic markets, particularly Japan and Asia. This regional concentration makes Suzuki susceptible to adverse economic conditions or market fluctuations in these areas, which could impact its overall financial performance. Additionally, Suzuki faces the challenge of maintaining its profitability amidst intense competition in the automotive industry. With numerous rival companies vying for market share, pricing pressures and the need for continuous innovation become crucial factors for Suzuki's sustainability. Furthermore, the company has had limited success in expanding its presence in certain international markets, often facing cultural or regulatory hurdles. This restricts Suzuki's growth potential in these regions.
Opportunities
- Suzuki Motor Corp can capitalize on several opportunities to enhance its market position and drive growth. One of the significant opportunities lies in the increasing global demand for environmentally-friendly and fuel-efficient vehicles. Suzuki has already made progress in this area by developing hybrid and electric vehicle models, and by further investing in research and development, the company can leverage this growing trend to attract eco-conscious consumers. The emerging markets, particularly in Asia and Africa, provide another opportunity for Suzuki's expansion. These regions offer a large customer base with increasing purchasing power, creating potential new markets for the company's products. By tailoring its offerings to suit the preferences and affordability of these markets, Suzuki can gain a competitive advantage. Moreover, the rise of shared mobility and ride-hailing services presents opportunities for collaboration with industry players. By partnering with these services or developing their own mobility solutions, Suzuki can tap into new revenue streams and reach a broader range of customers. Additionally, the integration of advanced technologies, such as autonomous driving and connected cars, presents opportunities for Suzuki to enhance the safety, convenience, and overall customer experience of its vehicles. By staying at the forefront of technological advancements, Suzuki can differentiate itself from competitors and attract tech-savvy consumers.
Threats
- Suzuki Motor Corp faces several threats that pose challenges to its business sustainability. One of the prominent threats is the intense competition within the automotive industry. Rival companies are constantly launching new models and competing on price, features, and brand recognition. This intensifies the pressure on Suzuki to continuously innovate and maintain competitive pricing strategies. Economic downturns and fluctuations in the global economy also pose threats to Suzuki's business. In times of economic uncertainty or recession, consumer spending on vehicles typically declines, affecting the company's sales and profitability. Moreover, changing government regulations and policies related to emissions, safety standards, and trade can impact Suzuki's operations and product offerings. Compliance with these regulations and adapting to changing requirements often require significant investments, which can affect the company's financial performance. Other threats include supply chain disruptions, such as natural disasters or geopolitical tensions, which can affect the availability of raw materials or production capacity. These disruptions can impact Suzuki's manufacturing processes and product delivery. Lastly, shifting consumer preferences and trends pose a threat to Suzuki. If the company fails to anticipate and adapt to changing customer demands, it may lose market share to competitors who better cater to evolving preferences.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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