3.69
-1.86%
Close of 9 Nov 2026, in HKD
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About Star Plus Legend Holdings
Its shares trade on HKEX under the ticker 6683.HK. It has been listed since 13 July 2023. In the fiscal year to 31 December 2025, it reported a net loss of CN¥36.4m. At that date it held total assets of CN¥1.88bn and shareholders' equity of CN¥1.57bn.
Star Plus Legend Holdings Ltd. is an investment holding company which focuses on the sales of health management and skincare products through social e-commerce channels such as WeChat. The company is headquartered in Suzhou, Jiangsu. The company went IPO on 2023-07-13. The firm is mainly engaged in new retail business and intellectual property (IP) creation and operation business. The firm primarily conducts its businesses through two segments. The New Retail segment is mainly engaged in the sales of Motu coffee, as well as the new retail business of health care and other products. The IP Creation and Operation segment is mainly engaged in IP creation, media content creation, event planning and celebrity IP management. The firm primarily operates in the domestic market.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Staples
- Industry
- Food Products
- Listed since
- 13 Jul 2023
- Employees
- 296
- Website
- splegend.com ↗
Leadership
Pay as last reported
- Ms. Hsin-Ting MaExecutive Chairman of the Board, since 2021CN¥1.6m
- Dr. Zhongshan QianChief Executive Officer, Executive Director, since 2021CN¥1.3m
- Mr. Kwok Fai LaiChief Financial Officer, Executive Director, since 2021CN¥1.5m
- Ms. Peimin ZhouChief Operating Officer
- Mr. Chih-Peng ChangChief Program Officer
- Mr. Wenshan FangChief Cultural Officer
- Ms. Xiuhong JiangOperation Director
- Ms. Ying Tung LaiCompany Secretary
- Mr. Chung ChenNon-Executive Director
- Mr. Chun-Jung YangNon-Executive Director
- Ms. Ching Yee ChungNon-Executive Independent Director
- Mr. Dave De YangNon-Executive Independent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Star Plus Legend Holdings Ltd employs 296 full-time staff members for its operations.
- The company focuses on sales of health management products through social e-commerce channels.
- The firm operates in the domestic market of China with a new retail business.
Weaknesses
- The company went IPO on 13 July 2023 with limited public trading history.
- Star Plus Legend Holdings Ltd is headquartered in Suzhou, Jiangsu, which may limit reach.
- The firm primarily conducts its businesses through two segments with narrow product focus.
Opportunities
- The IP Creation and Operation segment engages in celebrity IP management for growth.
- Sales of Motu coffee offer expansion potential within the new retail business segment.
- Media content creation activities provide avenues for enhancing brand visibility and customer engagement.
Threats
- Reliance on social e-commerce channels such as WeChat creates dependency on platform policies.
- The food products industry faces intense competition from established global and local brands.
- Economic fluctuations in the domestic market of China may impact consumer spending habits.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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