21.62
0.00%
Close of 9 Nov 2026, in CNY
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About Haier Smart Home Co
Its shares trade on Shanghai under the ticker 600690.SS. It has been listed since 19 November 1993. In the fiscal year to 31 December 2025, it reported revenue of CN¥301.74bn and net income of CN¥19.55bn. At that date it held total assets of CN¥295.80bn and shareholders' equity of CN¥118.70bn.
Haier Smart Home Co Ltd is a CN-based company operating in Household Durables industry. The company is headquartered in Qingdao, Shandong. Haier Smart Home Co., Ltd., formerly QINGDAO HAIER CO., LTD., is a China-based company principally engaged in the research, development, manufacture and sales of household electrical appliances. The Company’s main products include refrigerators/freezers, washing machines, air-conditioners, water heaters, kitchen appliances products, small home appliances and U-home smart home products. The firm also provides the customers with integrated smart home solutions. The firm is also involved in channel integration service business, including logistics, as well as the distribution of home appliances and other products. The firm distributes its products in domestic market and to overseas markets.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Household Durables
- Listed since
- 19 Nov 1993
- Employees
- 99,757
- Website
- haier.com ↗
Leadership
Pay as last reported
- Mr. Huagang LiChairman of the Board, President, since 2019CN¥2.6m
- Ms. Xinzhi ShaoVice Chairman of the Board, since 2022
- Mr. Wei GongChief Financial Officer, Vice President, Director, since 2010CN¥2.0m
- Mr. Jiangyong GuanVice PresidentCN¥2.2m
- Mr. Xiaowu HuangVice PresidentCN¥1.1m
- Mr. Pan LiVice PresidentCN¥1.5m
- Mr. Yang LiVice PresidentCN¥1.7m
- Mr. Yujun SongVice PresidentCN¥2.0m
- Mr. Yong WuVice PresidentCN¥2.0m
- Mr. Juzhi XieVice PresidentCN¥1.8m
- Mr. Yanfeng ZhaoVice PresidentCN¥2.6m
- Ms. Xiaomei LiuSecretary of the BoardCN¥434,400
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 89
- Environment
- 99
- Social
- 99
- Governance
- 69
- Direct emissions (scope 1)
- 417,884.48 t
- Energy emissions (scope 2)
- 804,265.34 t
- Women in the workforce
- 27.14%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Haier Smart Home Co Ltd is a leading global provider of smart home solutions. The company offers a wide range of appliances, electronics, and services that enable consumers to connect and control their homes remotely. Its strong market position and brand recognition give it a competitive edge in the industry.
- Haier Smart Home Co Ltd offers a diversified product portfolio, including smart appliances, smart TVs, smart air conditioners, and other connected devices. This diverse range of products allows the company to cater to various customer needs and preferences, enhancing its market presence and revenue streams.
- The company is known for its strong focus on technological innovation. Haier Smart Home Co Ltd invests heavily in research and development to enhance its product offerings and stay ahead of competitors. This commitment to innovation enables the company to introduce new, cutting-edge products that appeal to tech-savvy consumers.
Weaknesses
- Haier Smart Home Co Ltd's revenue and profitability are vulnerable to economic conditions. During economic downturns, consumer spending on home appliances and smart home solutions may decline, affecting the company's financial performance. This dependency on the economic climate poses a challenge for sustainable growth.
- While Haier Smart Home Co Ltd is a leading global company, its presence in certain regions is relatively limited. This restricts its market reach and potential customer base compared to competitors with broader global coverage. Expanding into new markets could be essential for long-term growth and increased market share.
Opportunities
- The demand for smart home technologies is rapidly increasing as consumers seek convenience, energy efficiency, and connectivity. Haier Smart Home Co Ltd is well-positioned to capitalize on this trend by offering a comprehensive range of smart home solutions. By continuously innovating and expanding its product offerings, the company can tap into a growing market and attract more customers.
- Expanding into emerging markets presents a significant opportunity for Haier Smart Home Co Ltd. These markets often have a growing middle class and increasing urbanization, which drives the demand for smart home products. By targeting these markets and adapting products to local preferences, the company can gain a competitive advantage and achieve significant revenue growth.
Threats
- The smart home industry is highly competitive, with numerous global and regional players vying for market share. Haier Smart Home Co Ltd faces intense competition from established competitors and emerging startups. Staying ahead of the competition requires continuous innovation, brand differentiation, and effective marketing strategies.
- As a provider of smart home solutions, Haier Smart Home Co Ltd must address data security and privacy concerns. Connected devices collect and transmit sensitive personal information, and any breaches or mishandling of this data could lead to reputational damage and legal consequences. Implementing robust security measures and transparent data privacy policies is crucial to gain and maintain customer trust.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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