3,929
+3.39%
Close of 9 Nov 2026, in JPY
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About Kao
Its shares trade on Tokyo Stock Exchange under the ticker 4452.T. It has been listed since 16 May 1949. In the fiscal year to 31 December 2025, it reported revenue of ¥1.69trn and net income of ¥120.08bn. At that date it held total assets of ¥1.88trn and shareholders' equity of ¥1.06trn.
Kao Corp. engages in the manufacture and sale of consumer and chemical products. The company is headquartered in Chuo-Ku, Tokyo-To. The firm operates in five business segments. The Cosmetic segment produces counseling cosmetics and self-cosmetics. Skin Care & Hair Care segment produces skin care products, such as makeup soaps, facial cleansers and whole-body cleaners, as well as hair care products, such as shampoos, rinses and hair styling agents. Human Health Care segment produces food and beverage products, sanitary products and personal health products such as bath salts, toothpastes and toothbrushes. Fabric & Home Care segment produces fabric care products, such as laundry detergents and laundry finishes, as well as home care products, such as kitchen detergents and household detergents. The above four business segments are included in the consumer products business. Chemicals segment manufactures and sells fats and oils products, functional materials products and specialty chemicals products.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Staples
- Industry
- Personal Products
- Listed since
- 16 May 1949
- Employees
- 33,409
- Website
- kao.com/jp ↗
Leadership
Pay as last reported
- Mr. Yoshihiro HasebeExecutive President, Chief Executive Officer, Representative Director, since 2014¥141.0m
- Mr. Masakazu NegoroSenior Managing Executive Officer, Representative Director, since 2013
- Mr. Toru NishiguchiSenior Managing Executive Officer, Manager of Life Care Business in Consumer Products Business Supervision Division, Representative Director, since 2020
- Mr. Toshiteru KomatsuManaging Executive Officer
- Mr. Hideaki KuboManaging Executive Officer
- Mr. Yoshihiro MurakamiManaging Executive Officer
- Mr. Satoru TanakaManaging Executive Officer
- Mr. Daisuke HamadaSenior Executive Officer
- Mr. Motomitsu HasumiSenior Executive Officer
- Mr. Natsumi HottaSenior Executive Officer, Manager of Hygiene and Living Care Business in Consumer Products Business Supervision Division
- Mr. Masahiro KatayoseSenior Executive Officer, Chairman of Subsidiaries
- Mr. Hideki MamiyaSenior Executive Officer, Chairperson of Subsidiary
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 93
- Environment
- 99
- Social
- 99
- Governance
- 81
- Direct emissions (scope 1)
- 539,000 t
- Energy emissions (scope 2)
- 149,000 t
- Value chain emissions (scope 3)
- 10,064,000 t
- Women in the workforce
- 53.1%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Strong brand reputation: Kao Corp has established itself as a trusted and reliable brand in the consumer goods industry, enjoying a positive reputation among customers.
- Diverse product portfolio: Kao Corp offers a wide range of products across various categories, including beauty, personal care, and home care, providing opportunities for revenue generation and market expansion.
- Market leadership: The company holds a leading position in several key markets, enabling it to leverage economies of scale, negotiate favorable deals, and drive growth.
Weaknesses
- Overdependence on Asian markets: Kao Corp heavily relies on sales from Asian markets, particularly Japan, which exposes it to regional economic fluctuations and potential market saturation.
- Limited international presence: Although the company has a global presence, its penetration in certain geographic regions, such as North America and Europe, is relatively low compared to competitors.
- Product recalls and quality concerns: Kao Corp has faced occasional product recalls and quality issues, which can harm its brand image and result in financial losses.
Opportunities
- Growing demand for natural and organic products: The increasing consumer preference for eco-friendly and sustainable products provides an opportunity for Kao Corp to develop and market offerings that cater to this demand.
- Emerging markets expansion: Expanding into untapped markets, such as India and Brazil, can help the company diversify its revenue streams and reduce reliance on mature markets.
- Digital transformation: Investing in digital technologies and e-commerce capabilities can enhance Kao Corp's online presence, improve customer engagement, and drive sales growth.
Threats
- Intense competition: The consumer goods industry is highly competitive, with numerous global and local players vying for market share. Kao Corp faces the risk of losing market position to rivals.
- Economic downturns: Economic recessions or slowdowns can lead to reduced consumer spending on non-essential items, affecting Kao Corp's sales and profitability.
- Regulatory challenges: Compliance with evolving regulations, such as product safety standards and environmental regulations, may pose challenges and increase operational costs for Kao Corp.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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